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The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
avatar for Vicki Allen

Vicki Allen

Visit Florida
Senior Manager

Vicki Allen is head of Research at VISIT FLORIDA, the state’s official tourism marketing corporation, which she joined in 1999. As the leader of VISIT FLORIDA Research efforts, she oversees all primary and secondary research on visitors to the state of Florida and is a featured speaker at industry conferences. Vicki is a member of both the International Travel and Tourism Research Association and the Marketing Research Association. A native of Florida, she earned her Master’s degree at Florida State University. Vicki loves promoting all the beautiful places and fun things to do in the state!