The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
avatar for Susan Bruinzeel

Susan Bruinzeel

Sr. Director of Planning and Research, San Diego Tourism Authority
President, Travel and Tourism Research Association

Susan Bruinzeel is currently the Senior Director of Planning and Research for the San Diego Tourism Authority, where she has worked for the last 14 years, developing the research and data to inform the marketing and strategic direction of the organization and evaluate the performance of the region’s tourism economy.  In her role, Susan also developed and realized the vision to create an open and data-informed organization through the implementation of the data visualization tool, Tableau. She began her career in Market Research with Amway Japan in Tokyo, where she managed market research projects that influenced product development and marketing. Following five years in Japan, she then worked for Heineken in Amsterdam as a Corporate Market Research Manager, conducting category and brand research, mostly in Europe and Africa. She has a B.S. from San Diego State University in Business Administration, Finance and is a graduate of the Japanese Language Institute at Sophia University in Tokyo, Japan. Susan is the current President of the Travel and Tourism Research Association.