The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
avatar for Slawomir Wroblewski

Slawomir Wroblewski

Narxoz University, Almaty, Kazakhstan
Assistant Professor of Marketing at the International Business School

A former diplomat, trained in journalism and political science, tireless in developing business relations and international cooperation of professionals. Academic lecturer in several countries: USA, Belgium, Hungary, Ukraine, his homeland Poland, and currently Kazakhstan. Inspiring speaker on innovations and future trends, development of business tourism, marketing, and communication, sales strategies, mega-events, and congresses.

His presentation covers an innovative concept of destination management in Almaty--the largest city and former capital of Kazakhstan. Topic: “Technology meets tradition in Central Asia. Kazakhstan: a case study of implementation of business tourism institutions”.