The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
avatar for Rebecca Gunn, Ph.D.

Rebecca Gunn, Ph.D.

Oral Roberts University
Associate Professor of Marketing

Rebecca Gunn, Ph.D., is an Associate Professor of Marketing at Oral Roberts University in Tulsa, Oklahoma. Her three passions include travel, communication, and marketing. In her scholarly research, Rebecca focuses on blending these three areas together by studying travel behavior and the choice travelers face in divulging information regarding their travel experiences. In her recent research, she has discovered several core factors that hinder travelers from providing electronic feedback on several types of social media sites and explores possibilities to overcome those barriers.