The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
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Priscilla Fisk

Ipsos Interactive Services
Senior Vice President

Priscilla Fisk is the Senior Vice President of Ipsos Custom Panels, the Ipsos business unit dedicated to the creation and management of proprietary client panels and the associated research activities. She began her career in IT working as a Business Systems Consultant and Database Developer and then transitioned to market research in 2001 at Harris Interactive (now Nielsen). Priscilla held progressively more senior roles, and when she left Harris in 2009, she was the VP of Global Panel Operations. For about two years, she worked at P\S\L Group, a small healthcare-focused MR firm where she was responsible for the firm’s medical professional panel and sampling operations. Priscilla joined Ipsos Interactive Services (IIS) in 2011, where she has had several roles, including leading IIS’ dedicated Client Supported Sample production team and serving as the liaison between IIS and Ipsos Marketing, supporting their global business, client, and new product development initiatives. Priscilla earned a B.S. in Business Administration with high honors from Nazareth College of Rochester. She currently serves on Nazareth College’s Executive Advisory Board.