Michel Dubreuil is the Manager of the Consumer and Market Intelligence Unit at Destination Canada. In this role, he oversees the administration of the tourism statistics program with Statistics Canada and, with his team of analysts, the management of market research initiatives and the design and development of forecast and tourism planning models. Prior to joining the tourism research world, he worked as a bio-economic analyst and a business development manager in the fish farming industry and later as an economist for the poultry sector. Michel is currently the Chair of TTRA Canada.