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The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
avatar for Michael S. Mulvey, Ph.D.

Michael S. Mulvey, Ph.D.

University of Ottawa’s Telfer School of Management
Professor of Marketing

Michael Mulvey, Ph.D., is a professor of marketing at the University of Ottawa’s Telfer School of Management. He consults with companies and law firms, is an active keynote speaker, and is a go-to media expert on the topics of branding, consumer trends, and marketing strategy. Professor Mulvey is proficient in using several qualitative research methods to uncover how customers think. His current research examines three topics in the travel and tourism sector: (1) how technology is changing consumers’ cross-border shopping practices, (2) advice-giving and advice-taking in online travel forums, and (3) visual rhetoric and the persuasive powers of characters in advertising.