The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
avatar for Michael Rodenburgh

Michael Rodenburgh

Executive VP

Michael Rodenburgh is Executive Vice President for Ipsos in Western Canada. In his role, he leads a team of 30 people focused on marketing, loyalty, and advertising research. Michael has been in the marketing research industry for over 20 years and has held senior executive positions in client services, product development, and business development. He is an award-winning researcher. Michael was awarded MRIA's "Best in Class" award in 2003 for the best overall research study in Canada and more recently “Best Paper” at the November 2012 ESOMAR Digital 3D Dimensions conference in Amsterdam. He has significant experience working with DMOs, attractions, and other tourism-related industries. This includes working with Destination Canada, Destination BC, Tourism Vancouver, Visit Philadelphia, Caribbean Hotels Association, Whistler/Blackcomb, and many others. He is a Certified Marketing Research Professional (CMRP) and has an undergraduate degree in Political Science from McMaster University.