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The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
avatar for Michael W. Lever

Michael W. Lever

University of Guelph
Ph.D. Candidate in Services Management

Michael Lever is currently pursuing his Ph.D. in services management at the University of Guelph, where he intends to incorporate his background in consumer behavior, marketing, and human geography and apply it to tourism destination image and place branding. He has industry experience working at Nielsen Company as a Market Analyst and is a graduate of the Master of Science in Management program at the University of Ottawa, where he examined the variability in modern cross-border shopping occasions for his final thesis. The recipient of numerous scholarships and awards, Michael is passionate about all things that make the modern tourist “tick.”