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The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
avatar for Lori Pennington-Gray, Ph.D.

Lori Pennington-Gray, Ph.D.

University of Florida
Director of the Tourism Crisis Management Initiative

Lori Pennington-Gray, Ph.D., is the Director of the Tourism Crisis Management Initiative at the University of Florida, as well as a Professor in the Department of Tourism, Recreation, and Sport Management. Her research uses a “systems approach” to understand both demand-side and supply-side issues related to tourism. A primary focus of her research is tourism crisis management and how destinations respond to crises. Lori has been involved with a number of tourism studies globally and has worked with a number of countries on tourism policy initiatives.