Lisa LaVecchia is the President and CEO of the Ontario Tourism Marketing Partnership (OTMPC), where she is inspired to elevate Ontario as a preferred four-season, tourist destination in a globally competitive tourism market. Her passion and forward-thinking approach to integrated marketing strategies have led to innovative brand campaigns that are progressive and powerful, showcasing the best of Ontario, including the Pan Am/Parapan Am Games “Epic Is ON” campaign and most recently, the “Where Am I?” campaign, both award-winning campaigns. Before joining OTMPC, Lisa led the development of mass marketing plans and implemented cross-channel integrated marketing for Indigo Books and Music. Previously, Lisa was Director of Advertising and New Media for the Province of Ontario, where her portfolio included a variety of health, post-secondary, and tourism projects. In her earlier career, Lisa held positions with JWT as Senior Account Director, PEOPLE Magazine (New York) as Sales Development Manager, and Ogilvy and Mather (New York) as Account Supervisor.