Jennifer Holland is a current Ph.D. student at the University of Brighton (UK). Her research aims to examine the influence of the perception of risk on consumer decision-making in ocean cruising, using a constructivist perspective and image-elicitation. Prior to pursuing her Ph.D., Jennifer completed her B.A. in 2000 from the University of Alberta (Canada) and her MTour in 2004 from the University of Otago (New Zealand). Jennifer has also been involved in the cruise and tourism industries through various roles with Royal Caribbean International, Princess Cruises, Expedia Cruiseshipcenters, and Fairmont Hotels and Resorts.