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The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
avatar for Florian Kock

Florian Kock

Copenhagen Business School
Ph.D. Candidate

Florian Kock is a Ph.D. candidate at the Copenhagen Business School and the Royal Melbourne Institute of Technology. His research interests include destination marketing and tourist behavior; international and intercultural marketing and consumer behavior; the role of emotions in consumer and tourist behavior and decision-making; and the role of prejudice and stereotyping in consumer behavior. He conducts quantitative studies in the areas of marketing, tourism, management, and psychology, involving the conceptual development, operationalization and empirical validation of new constructs and scales, as well as nomological networks.