Florian Kock is a Ph.D. candidate at the Copenhagen Business School and the Royal Melbourne Institute of Technology. His research interests include destination marketing and tourist behavior; international and intercultural marketing and consumer behavior; the role of emotions in consumer and tourist behavior and decision-making; and the role of prejudice and stereotyping in consumer behavior. He conducts quantitative studies in the areas of marketing, tourism, management, and psychology, involving the conceptual development, operationalization and empirical validation of new constructs and scales, as well as nomological networks.