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The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
avatar for Mu Zhang, Ph.D.

Mu Zhang, Ph.D.

Jinan University
Professor and Associate Dean of Shenzhen Tourism College

Mu Zhang, Ph.D., is a professor and the associate dean of Shenzhen Tourism College at Jinan University. He engages in research on geography, eCommerce in tourism, tourism information engineering, tourism information systems, and geographical information systems. The courses he has taught at the University include tourism geography, tourism resources development and planning, tourism management information systems, eCommerce in tourism, and tourism experience design.