The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
avatar for James F. Petrick, Ph.D.

James F. Petrick, Ph.D.

Department of Recreation, Park and Tourism Sciences, Texas A&M University
Professor, Research Fellow & Graduate Program Chair

James (Jim) Petrick, Ph.D., is a Full Professor, Research Fellow, and the Chair of Graduate Studies in the Department of Recreation, Park, and Tourism Sciences at Texas A&M University. His research has been concentrated on understanding tourists’ purchase behaviors, to assist in properly marketing to them. Studies conducted in 2014 and 2011 identified Jim as the second most prolific tourism researcher in the world (number one in U.S. and number one tourism marketing researcher). Jim has presented his research findings at numerous national and international conferences and has been a keynote speaker in more than ten countries.