Dongkoo Yun, Ph.D., is Research Director at the Centre for Tourism Research in Prince Edward Island, Canada. At the research center, he has been successfully working and collaborating with government, industry, and other communities. Dr. Yun is dedicated to academic accuracy and integrity in data analysis and management. His research reports have been answering key questions facing community stakeholders today and serving as tools for decision-makers to develop community or business strategies based on factual evidence. His current research widely embraces the experiential aspects of tourists’ consumption and tourism performance metrics.