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The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
avatar for Ashley Schroeder, Ph.D.

Ashley Schroeder, Ph.D.

Managing Director, Tourism Crisis Management Initiative
Assistant Professor, University of Hawaii at Manoa

Ashley Schroeder, Ph.D., is an Assistant Professor in the School of Travel Industry Management at the University of Hawaii at Manoa, as well as the Managing Director of the Tourism Crisis Management Initiative at the University of Florida. Her research focuses on proactive tourism crisis management from supply and demand perspectives. On the supply side, her focus has been on comprehensive tourism crisis management, risk management, destination resilience, and collaborative networks. On the demand side, her focus has been on understanding the perceptions, attitudes, intentions, and behaviors of tourists in times of real and perceived crisis.