The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
avatar for Donna Larsen

Donna Larsen

DataPath Systems

Donna Larsen has worked in travel and tourism research and strategic planning for over 30 years. During that time, she has consulted with major hotel chains, airlines, destinations, and government organizations. Donna’s primary focus is on research methodology, sampling, and data weighting. She is a past president of TTRA International and a past president of TTRA Canada.  Donna and her husband Mike operate as DataPath Systems in Canada and OverView Research in the U.S.