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The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
avatar for Chris Adams

Chris Adams

Miles
Head of Research & Insights, GM South Pacific

Chris Adams has worldwide experience in tourism, new technology, and new media. He is the Head of Research and Insights at Miles, a marketing agency focused 100% on travel and tourism, with over 90 city, state, and national tourism clients in North America, Asia, and the South Pacific, as well as hotel clients in both the US and the South Pacific. Chris spreads his time between Miles’ North American operation and the South Pacific Division based in Auckland, New Zealand. He has previously served as CEO of a New Zealand Convention and Visitor Bureau, worked at Newmans Tours (one of the largest inbound tour operators in the Asia-Pacific), and functioned as Assistant to the General Manager at Sky TV in London. Chris is a co-founder and Board member for the Travel Care Code, a leading not-for-profit focused on minimizing the impact of travelers.  He is also on the Research Advisory Board for the US Travel Association.