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The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
avatar for Berendien A. Lubbe

Berendien A. Lubbe

University of Pretoria
Head of the Division: Tourism Management in the Faculty of Economic and Management Sciences

Berendien Lubbe is currently Head of the Division of Tourism Management in the Faculty of Economic and Management Sciences at the University of Pretoria. Her current research in the tourism field covers topics such as tourism competitiveness, the role of air transport in tourism, eTourism, and business travel. In 2013, she became an NRF-rated researcher and has published her research internationally. She is a regular guest lecturer at universities in Finland and the Netherlands and collaborates with these institutions in her research. In 2006, Professor Lubbe received a Laureate Award from the University of Pretoria for her contribution to educational innovation.