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The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
avatar for Alex Batchelor

Alex Batchelor

System1 Group
COO

Alex Batchelor, Chief Operating Officer at System1 Group, joined the company in 2010 and enjoys helping it continue its rapid growth. He began his career with seven years at Unilever, after which he served as Planning Director at Saatchi & Saatchi, followed by Managing Director at Interbrand. Alex moved on to the role of Vice President, Global Brand at Orange, where he launched the brand in 12 countries. He has also been the Marketing Director at Royal Mail and Chief Marketing Officer at TomTom. Alex is a Fellow of the Marketing Academy and a Fellow and former Chairman of the Marketing Society, where he also served on the management board from 2003-2012.

My Speakers Sessions

Wednesday, June 21
 

09:00 EDT

When Behavioral Science Turns the Classical Marketing Model on its Head | Quand la science comportementale chamboule le modèle marketing classique Saint-Louis/Kent