Adetola Elizabeth Oyewo is a Consultant and Research Assistant for Brainstorm Trade and Travel Consult in South Africa. Her role involves enhancement of the tourist experience and data collection and analysis on tourism in South Africa. Adetola is involved in marketing South Africa as a tourist destination to international students as well as tourists. She engages with stakeholders as a member of the Executive Council for Economic Development, Tourism and Environmental Affairs and is also a member of Durban Chamber of Commerce and TRINET. Adetola is a Ph.D. scholar from University of Kwazulu-Natal, South Africa, as well as a student mentor. Her research interests include educational tourism and freelance photographic tourism.