Lauren Hansen-Flaschen is Director of Research at VISIT PHILADELPHIA. She drives the organization’s quantitative and qualitative research to guide and evaluate marketing campaigns and new initiatives. Lauren currently serves on U.S. Travel Association’s research task force and co-leads TTRA’s Young Professionals group. She also leads a peer professional network of researchers, policy analysts, marketers, and executive leaders from Philadelphia’s economic development agencies. Lauren holds an MPA from University of Pennsylvania’s Fels Institute of Government and a BA from Boston University.