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The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
avatar for Iis P. Tussyadiah, Ph.D.

Iis P. Tussyadiah, Ph.D.

University of Surrey
Reader in Hospitality and Digital Experience

Iis Tussyadiah, Ph.D., is a Reader in Hospitality and Digital Experience in School of Hospitality and Tourism Management at the University of Surrey, where she leads the Digital Visitor Economy research group and the Digital Lab. Her research interests lie in the intersection of digital technology and consumer behavior. She investigates the roles of ICTs in transforming travelers' behavior, digging deeper into the processes of perception and emotional responses that lead to decisions and experiences. Iis served as Vice President of IFITT from 2014 to 2017 and received ITSA's Best Emerging Scholar in Tourism (BEST) Award in 2016.