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The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
avatar for Whitney Knollenberg, Ph.D.

Whitney Knollenberg, Ph.D.

North Carolina State University
Assistant Professor, Department of Parks, Recreation, and Tourism Management

Whitney Knollenberg's, Ph.D., research focuses on the role of leadership in the forces that shape tourism development, including planning, power, policy, and partnerships. Recently she has examined political leaders in tourism and tourism advocates and their efforts to gain political influence for the industry. Whitney has also studied how leadership and its connections to power and partnerships can initiate and sustain successful rural tourism development. Her continuing research strives to understand how tourism leaders can utilize planning, power, policy, and partnerships to support sustainable tourism development.