The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
Special Interest Session | Sessions d\'intérêt spécial [clear filter]
Tuesday, June 20


Academic Breakfast and Roundtable Discussion | Déjeuner académique et table-ronde

The Academic Roundtable provides a forum for discussion regarding important issues facing higher education.

avatar for University of Guelph

University of Guelph

A leader in Tourism & Hospitality Education in Canada, the University of Guelph's graduate programs examine leading principles and theories that shape our industry, encompassing economic, cultural, social and environmental perspectives. Programs include an MSc and MBA in Tourism... Read More →

Tuesday June 20, 2017 07:30 - 09:00


State / Provincial / Destination Research Directors Breakfast and Roundtable Discussion | Déjeuner des directeurs de recherche des États / Provinces / Destinations et table-ronde

It is always top of mind for us that the SPDRD Roundtable Discussion is for YOU and about YOU the destination researchers!  To that end, you set the agenda!

For topics this year, we are asking you to take a look at the 2017 Conference Program and look for what’s missing. It’s a great program but what do you want to talk about that you don’t see on the program?  Is there a topic that you want to get your fellow researchers take on before you see the session? To be sure your topic makes it on the agenda, send your ideas to Dee Ann McKinney at deeann.mckinney@ded.mo.gov.

Also, Andreas Weissenborn, Director of Research & Analytics, Destination Marketing Association International will address the SPDRD Breakfast to update delegates on DMAI initiatives and get input into how DMAI can help support travel and tourism researchers.


avatar for Dean Runyan Associates

Dean Runyan Associates


Tuesday June 20, 2017 08:30 - 11:00


International Data and Volumes Discussion | Discussion sur les données et flux internationaux

The session will provide an update on the NTTO and Statistics Canada research programs on international travel to and from the U.S. and Canada. The presenters will take questions from attendees on issues of interest or concern. 


Lotfi Chahdi

Chief, Statistics Canada
Lotfi Chahdi started his career at Statistics Canada as Project Manager, Aviation Statistics Program. After 3 years, he became Senior Project Manager responsible for Radio and Television statistics. He then joined the Tourism Statistics Program in 2007 and is currently Chief, responsible... Read More →
avatar for Ron Erdman

Ron Erdman

Deputy Director, Research, U.S. Department of Commerce, National Travel & Tourism Office
Ron Erdmann is the Deputy Director for Research at the U.S. Department of Commerce, National Travel and Tourism Office (NTTO). He is responsible for the oversight and improvement of the Office’s seven international travel and tourism research programs. These programs provide key... Read More →

Tuesday June 20, 2017 11:00 - 12:00




CenStates Chapter Meeting | Réunion du chapitre CenStates

You are invited to join colleagues from the Central States for a cross-cultural gathering on Tuesday, June 20 at 4:15 pm. Meet in the lobby of the Hilton Quebec for a short walk to Délices Érable & Cie Boutique | Bistro (translates to Maple Delights). Come sample some local delicacies, learn more about maple syrup production and network with follow CenStates members at this maple-themed attraction and learn the things that Canada and Wisconsin have in common (including both hosting TTRA meetings this year). 

Tuesday June 20, 2017 16:15 - 17:15







Wednesday, June 21


Ideas Fair, Bingo, and Reception | Foire aux idées, Bingo et réception

Join us for the very popular Ideas Fair on Wednesday evening.  This is a chance to see new research presented in a creative way.  These visual papers offer a different way to experience research!  Please be sure to take a bingo card and visit the various presenters.

When you have a bingo, turn your card in at the registration desk for a chance to win a 2018 ttra Annual Conference registration.  All cards must be received by 11:45 AM on Thursday to be entered into the drawing.

We will also have a signature drink, hosted by the Ideas Fair sponsor, William Angliss Institute as well as some snacks.  There will be a cash bar available.   Please have a drink, eat some munchies and check out the papers (see listing below)!  You’ll be glad you did.  

"An Investigation of the Influence of Chronotype and Time-of-Day on Travellers’ Behavioural Intentions and Overall Satisfaction with a Tourist Destination." 

Maryse Côté-Hamel, Université Laval

"Brexit Referendum Influence on Londoners’ Overseas Travelling." 
Nikolaos Pappas, University of Sunderland

"Coping and Co-Creating Strategy to Overcome Tourist-To-Tourist Encounter by Using Critical Incident Technique."
Hsuan Hsuan Chang, Ming Chuan University

"Destination Advertising in a Smarter Way: A Machine Learning Model for DMOs’ Photo Selection."
Ning Deng, Beijing International Studies University; Xiang (Robert) Li, Temple University

"Does Destination Image Affect Tourist Satisfaction and Visit Recommendation at a Small Cruise Port?"
Jenny Cave, University of Waikato; Thu Thi Trinh, Pegasus International College

"Drivers of Customer Value in a Zoological Theme Park." 
Marc-Antoine Vachon, Université du Québec à Montréal; Laurence Boyer-Turp, Université du Québec à Montréal

"Effects of Touristic Elements in Photographs on Potential Visitors’ Evaluations of a Volcano." 
Ryota Nakamata, Tokyo Metropolitan University; Taketo Naoi, Tokyo Metropolitan University; Shoji Iijima, University of the Ryukyus

"Glocalization Management Strategies of NGOs Engaged in Transformative Tourism." 
Joelle Soulard, Virginia Polytechnic Institute and State University; Nancy McGehee, Virginia Polytechnic Institute and State University

"Measuring Loyalty in Tourism Events: Evidence from the World Travel Market." 
Marietta Fragkogianni, University of Suffolk

"Optimizing Social Media Functionalities and Message Format for Persuasive Crisis Communication in Tourism." 
Ahmad Fitri Amir, University of Florida; Lori Pennington-Gray, University of Florida

"Paris, Je T’aime: (Post) Feminist Identities, Emotional Geographies and Women’s Travel Narratives of Paris." 
Kelley McClinchey, Wilfrid Laurier University

"Passport to Terrorism." 
Danielle Barbe, University of Florida

"Role of Service Leadership in Transforming Supply Chains in the Accommodation Sector."
Kimberley Thomas-Francois, University of Guelph; Marion Joppe, University of Guelph; Michael von Massow, University of Guelph

"Sub-Dimensions of Destination Brand Love and Their Influences on Destination Brand Loyalty." 
Kai Jiang, University of Waterloo; Luke Potwarka, University of Waterloo; Mark Havitz, University of Waterloo

"Sustainable Promotion of Homestay Tourism in the Remote Himalayas of India." 
Jyoti Sood, Arizona State University; Deepak Chhabra, Arizona State University; Kathleen Andereck, Arizona State University

"Technology Meets Tradition in Central Asia. Kazakhstan: A Case Study of Implementation of Business Tourism Institutions."
Slawomir Wroblewski, Narxoz University

"The VFR Hosting Activity of Immigrant and Canadian-Born Residents." 
Tom Griffin, Ryerson University; Daniel Guttentag, Ryerson University

"Tourism Market Segmentation Using Big Data Approach: Where is the Next Non-Stop Destination?" 
So Young Park, The Pennsylvania State University; Bing Pan, The Pennsylvania State University

"Tourist-to-Tourist Encounter Effect: More Conflicts or Less?"
Hsuan Hsuan Chang, Ming Chuan University

"Wine Tourism and Gastronomy in North Portugal."
Darko Dimitrovski, Universidade de Trás-os-Montes e Alto Douro

"Would Self-determination Intervention Facilitate Leisure Travel Pursuit at Different Challenge Levels? The Exploration among People with Mobility Impairments." 
Ye Zhang, Florida Atlantic University; Jie Gao, Montclair State University; Peter Ricci, Florida Atlantic University; Ye (Sandy) Shen, University of Guelph

"Une approche participative pour évaluer les risques et les opportunités touristiques dans un contexte climatique en évolution au Québec (Canada)."
Kate Germain, Université du Québec à Montréal; Claude Péloquin, Université du Québec à Montréal; Stéphanie Bleau,  Ouranos - Consortium sur les changements climatiques; Marc-Antoine Vachon, Université du Québec à Montréal

avatar for Danielle Barbe

Danielle Barbe

Doctoral Student in the Department of Tourism, Recreation and Sports Management, University of Florida
Danielle Barbe is a doctoral student in the Department of Tourism, Recreation and Sports Management at the University of Florida (UF). At UF, Danielle works closely with the Tourism Crisis Management Initiative, conducting research on the ways to improve crisis management strategies... Read More →
avatar for Hsuan Hsuan Chang

Hsuan Hsuan Chang

Professor at Department of Leisure and Recreation Management, School of Tourism, Ming Chan University, Taiwan
Hsuan Hsuan Chang is a full-time professor in the Department of Leisure and Recreation Management at the School of Tourism, Ming Chan University in Taiwan. She has previously researched the wayfinding behavior of tourists while traveling in unfamiliar destinations and published two... Read More →

Darko Dimitrovski

Universidade de Trás-os-Montes e Alto Douro
avatar for Marietta Fragkogianni

Marietta Fragkogianni

Lecturer in Marketing and Destination Development, University of Suffolk
avatar for Kai Jiang

Kai Jiang

Ph.D. candidate at the Department of Recreation and Leisure Studies, University of Waterloo
Kai Jiang is currently a Ph.D. candidate in the Department of Recreation and Leisure Studies at University of Waterloo (UWaterloo), Canada. She worked for Canadian Index of Wellbeing (CIW) as a research assistant for two years. Before joining UWaterloo, she graduated from the Hong... Read More →

Ryota Nakamata

Tokyo Metropolitan University

Taketo Naoi

Tokyo Metropolitan University
avatar for Bing Pan

Bing Pan

Associate Professor, Dept of Recreation, Park & Tourism Management, Penn State University
avatar for So Young Park

So Young Park

Ph.D. candidate, Pennsylvania State University
So Young Park, M.S., is a Ph.D. candidate in the Department of Recreation, Park, and Tourism Management at Pennsylvania State University, University Park. Her research interests include data-driven analysis in tourism, information science in tourism, and human rights issues in to... Read More →
avatar for Nikolaos Pappas, Ph.D.

Nikolaos Pappas, Ph.D.

Reader in Tourism Hospitality & Events, University of Sunderland
avatar for Tom Griffin, Ph.D.

Tom Griffin, Ph.D.

Assistant Professor, Ryerson University

Marc-Antoine Vachon, Ph.D.

Université du Québec à Montréal
Marc-Antoine Vachon, Ph.D., is co-holder of the Transat Chair in Tourism and Associate Professor of Marketing at the School of Management of the University of Quebec in Montreal (ESG UQAM). He specializes in the study of tourism services, destination marketing, and inter-organizational... Read More →
avatar for Nancy McGehee, Ph.D.

Nancy McGehee, Ph.D.

Professor, Pamplin College of Business, Virginia Tech
Nancy Gard McGehee, Ph.D., is currently Professor and Head of the Department of Hospitality and Tourism Management at Virginia Tech. Throughout her academic career, Dr. McGehee has focused on the volunteer tourism and rural tourism development segment of the industry, which began... Read More →
avatar for Kelley A. McClinchey, Ph.D.

Kelley A. McClinchey, Ph.D.

Sessional Instructor, Wilfrid Laurier University
Kelley McClinchey, Ph.D., is a sessional instructor at Wilfrid Laurier University in Waterloo, Ontario. She has taught courses within the departments of geography and environmental studies, global studies, and political science. Broadly speaking, she is interested in the politics... Read More →
avatar for Maryse Côté-Hamel, Ph.D.

Maryse Côté-Hamel, Ph.D.

Professor in Consumer Sciences, Université Laval
avatar for Ning Deng, Ph.D.

Ning Deng, Ph.D.

Dean of the Department of Travel eCommerce and Marketing in School of Tourism management, Beijing International Studies University
Ning Deng, Ph.D., started his career at Lenovo as a staff researcher on cloud computing and applications development. After two years with Lenovo, he joined Beijing International Studies University (BISU) in 2014 as an assistant professor, and now he is the dean of the department... Read More →
avatar for Jenny Cave, Ph.D.

Jenny Cave, Ph.D.

Senior Lecturer, University of Waikato
avatar for Kathleen L. Andereck, Ph.D.

Kathleen L. Andereck, Ph.D.

Director of the School of Community Resources and Development, Arizona State University
Kathleen Andereck, Ph.D., is the director of the School of Community Resources and Development at Arizona State University, where she also holds the rank of Professor. Dr. Andereck’s research focuses on the tourism experience from the perspective of both visitors and residents... Read More →
avatar for Kimberley Thomas-Francois, Ph.D.

Kimberley Thomas-Francois, Ph.D.

Sessional Lecturer, University of Guelph
avatar for Lori Pennington-Gray, Ph.D.

Lori Pennington-Gray, Ph.D.

Director of the Tourism Crisis Management Initiative, University of Florida
Lori Pennington-Gray, Ph.D., is the Director of the Tourism Crisis Management Initiative at the University of Florida, as well as a Professor in the Department of Tourism, Recreation, and Sport Management. Her research uses a “systems approach” to understand both demand-side and... Read More →
avatar for Marion Joppe, Ph.D.

Marion Joppe, Ph.D.

ttra Conference Chair, Professor, University of Guelph
avatar for Ye (Sandy) Shen

Ye (Sandy) Shen

Ph.D. Candidate, University of Guelph
avatar for Joelle Soulard

Joelle Soulard

Ph.D. Student, Virginia Polytechnic Institute and State University
avatar for Slawomir Wroblewski

Slawomir Wroblewski

Assistant Professor of Marketing at the International Business School, Narxoz University, Almaty, Kazakhstan
A former diplomat, trained in journalism and political science, tireless in developing business relations and international cooperation of professionals. Academic lecturer in several countries: USA, Belgium, Hungary, Ukraine, his homeland Poland, and currently Kazakhstan. Inspiring... Read More →

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William Angliss Institute


Wednesday June 21, 2017 17:00 - 18:30
Porte du Palais/ Porte Kent/ Porte Saint-Louis
Thursday, June 22


ttra Business Meeting / Branding Announcement | Réunion d'affaires ttra / Annonce concernant l'image de marque
avatar for Susan Bruinzeel

Susan Bruinzeel

President, Travel and Tourism Research Association, Sr. Director of Planning and Research, San Diego Tourism Authority
Susan Bruinzeel is currently the Senior Director of Planning and Research for the San Diego Tourism Authority, where she has worked for the last 14 years, developing the research and data to inform the marketing and strategic direction of the organization and evaluate the performance... Read More →

Thursday June 22, 2017 08:30 - 09:00


Friday, June 23


(Optional) STR "Certification in Hotel Industry Analytics (CHIA) for Tourism" Workshop (additional $$) | (Optionnel) Atelier "Certification in Hotel Industry Analytics (CHIA) for Tourism" STR (supplémentaire $$)

We are pleased to announce a “Certification in Hotel Industry Analytics for Tourism” (CHIA-T) Workshop to be held immediately following the TTRA Annual International Conference in Quebec City. The session will be held Friday, June 23rd, from 8:30 am to 5:00 pm.

Additional Fees Apply.

Certification in Hotel Industry Analytics (CHIA) for Tourism - The Certification in Hotel Industry Analytics for Tourism is a new focused version of the CHIA, with special emphasis placed on how tourism organizations are using hotel related data. We’ll discuss why hotel industry analytics are important to tourism organizations, several types of analysis and studies that include hotel data and how different data and reports from STR and others are used to make strategic decisions. The session is open to both academics and industry professionals. Attendees can receive the certification themselves after the workshop by taking an online exam after the conference. Recipients receive a certificate and are able to use the designation on their business cards and resumes.

The CHIA Workshop
During the session, we will review the CHIA content, which includes:
  • Hotel Industry Analytical Foundations
  • Hotel Math Fundamentals, the metrics used by the Hotel Industry
  • Hotel Industry Performance Reports (STAR, Trend, Pipeline, HOST)
  • Tourism Analytics, research, and data for Tourism Organizations

A detailed outline is available.  The session also prepares instructors to be able to present the CHIA-T training to students in tourism management programs.  A comprehensive training package is available including PowerPoints, application exercises, supporting materials, quizzes and practice exams.  It is easy to personalize the training related to a specific area of the world or for the specific needs of a school, company or organization.

For more information, and for details on how to register, visit www.ttra.com/events/str-chia-workshop/.

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Friday June 23, 2017 08:30 - 17:00