The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
Professional Development | Développement professionnel [clear filter]
Tuesday, June 20


Qualitative Research Methods Workshop | Atelier sur les méthodes en recherche qualitative

We are thrilled to announce the third ttra Qualitative Research Methods workshop! This workshop continues to provide ttra attendees with the opportunity to learn more about the joys and challenges of qualitative research. This year’s program will provide opportunities for attendees to learn from each other through roundtable presentations and from Dr. Heather Mair who will lead a workshop on the use of memory-work. The roundtable presentations focus on discussion and engagement with a small audience and do not utilize powerpoints, but rather other presentation aids are encouraged (e.g. audio files, short videos, or photographs). 




1:00 PM - 2:20 PM - Workshop with Dr. Heather Mair

Dr. Mair will lead an 80-minute workshop designed to bring together tourism scholars to consider the potential of memory-work for tourism research and teaching. The goal of this workshop is to have participants get a sense of the memory-work approach. The workshop begins with a very brief introduction of the main tenets of the methodology as well as some discussion of its use in tourism studies and elsewhere. Next, in order to illustrate how the methodology works, participants will be asked to reflect on their personal travel experiences and to write a short memory to be shared with the group. After reading the memories, a short, collective analysis will be facilitated and the process will be discussed in relation to memory-work’s potential to tourism studies. As the workshop will illustrate, however briefly, memory-work is rather demanding. It requires a considerable amount of time and commitment by all involved. Nonetheless, the workshop will offer participants a sense of how the methodology works and will have an opportunity to ‘practice’ memory-work on their own and with the group.


2:20 PM - 2:30 PM - Break


2:30 PM - 2:55 PM - Roundtable Presentations: Research Findings 1


Table 1: "Scenario Planning: A Planning Tool for an Uncertain Future."

Gyan Nyaupane, Arizona State University; Christine Buzinde, Arizona State University

Table 2: "The Emergence of Craft Distilling Tourism: The Role of Community Capitals."

Whitney Knollenberg, North Carolina State University; Carla Barbieri, North Carolina State University

Table 3: "Discerning Differences in Cross-border Shopping Occasions."

Michael Mulvey, University of Ottawa; Michael Lever, University of Guelph

Table 4: "A Grounded Theory Analysis of Local Residents’ Perceptions of Social Meanings of Recreational Beaches."

Mingjie Gao, University of Waterloo

2:55 PM - 3:00 PM - Break


3:00 PM - 3:25 PM - Roundtable Presentations: Methods


Table 1:  "Reflections on Using Video as a Data Collection Tool in Narrative Inquiry."

Tom Griffin, Ryerson University

Table 2: "Qualitative Research Methods for Critical Inquiry: An Emergent Method of Analysis from the Social Sciences."

Linda Lowry, University of Massachusetts-Amherst; Elizabeth Cartier, University of Massachusetts-Amherst

Table 3: "A Changing Netnographic Landscape:  Is There a Place for Online Ethnography in Hospitality and Tourism?"

Elizabeth Whalen, University of Houston

Table 4: "Photo Elicitation in Tourism Research: Investigating the Travel Experiences of Study Abroad Participants."

Ara Pachmayer, Humboldt State University; Kathleen Andereck, Arizona State University

3:25 PM - 3:30 PM - Break


3:30 PM - 4:00 PM - Panel Discussion 


ModeratorsNancy McGehee, Virginia Tech; Nicole Vaugeois, Vancouver Island University; Marlise Taylor, VisitNC

avatar for Nancy McGehee, Ph.D.

Nancy McGehee, Ph.D.

Professor, Pamplin College of Business, Virginia Tech
Nancy Gard McGehee, Ph.D., is currently Professor and Head of the Department of Hospitality and Tourism Management at Virginia Tech. Throughout her academic career, Dr. McGehee has focused on the volunteer tourism and rural tourism development segment of the industry, which began... Read More →
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Marlise Taylor

Director, Tourism Research, VisitNC
avatar for Nicole Vaugeois, Ph.D.

Nicole Vaugeois, Ph.D.

Associate Vice-President, Scholarship, Research and Creative Activity, Vancouver Island University
Nicole Vaugeois, Ph.D., serves as a board member of the Canadian Chapter of TTRA. She is the Associate Vice-President of Scholarship, Research, and Creative Activity at Vancouver Island University and held the BC Regional Innovation Chair in Tourism and Sustainable Rural Development... Read More →

avatar for Mingjie (Jessie) Gao

Mingjie (Jessie) Gao

Ph.D. Student, University of Waterloo
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Michael W. Lever

Ph.D. Candidate in Services Management, University of Guelph
Michael Lever is currently pursuing his Ph.D. in services management at the University of Guelph, where he intends to incorporate his background in consumer behavior, marketing, and human geography and apply it to tourism destination image and place branding. He has industry experience... Read More →
avatar for Heather Mair, Ph.D.

Heather Mair, Ph.D.

Associate Professor, University of Waterloo
Heather Mair, Ph.D., is an Associate Professor at the University of Waterloo. Her research interests include understanding the role of tourism, leisure, and sport in the development of communities. Heather has been involved in a wide range of projects, including evaluating the role... Read More →
avatar for Whitney Knollenberg, Ph.D.

Whitney Knollenberg, Ph.D.

Assistant Professor, Department of Parks, Recreation, and Tourism Management, North Carolina State University
Whitney Knollenberg's, Ph.D., research focuses on the role of leadership in the forces that shape tourism development, including planning, power, policy, and partnerships. Recently she has examined political leaders in tourism and tourism advocates and their efforts to gain political... Read More →
avatar for Kathleen L. Andereck, Ph.D.

Kathleen L. Andereck, Ph.D.

Director of the School of Community Resources and Development, Arizona State University
Kathleen Andereck, Ph.D., is the director of the School of Community Resources and Development at Arizona State University, where she also holds the rank of Professor. Dr. Andereck’s research focuses on the tourism experience from the perspective of both visitors and residents... Read More →
avatar for Linda L. Lowry, Ph.D.

Linda L. Lowry, Ph.D.

Associate Professor in the Department of Hospitality and Tourism Management, Isenberg School, University of Massachusetts – Amherst
Linda Lowry, Ph.D., is an Associate Professor in the Department of Hospitality and Tourism Management, Isenberg School, UMass-Amherst. Her research and teaching interests include social, cultural, and economic impacts of tourism and sustainable development and theory development... Read More →
avatar for Gyan P. Nyaupane, Ph.D.

Gyan P. Nyaupane, Ph.D.

Professor, Arizona State University
Gyan Nyaupane, Ph.D., is a Professor in the School of Community Resources and Development at Arizona State University. His research has been focused on the effective management of tourism as a tool for sustainable development, environmental conservation, heritage preservation, and... Read More →
avatar for Michael S. Mulvey, Ph.D.

Michael S. Mulvey, Ph.D.

Professor of Marketing, University of Ottawa’s Telfer School of Management
Michael Mulvey, Ph.D., is a professor of marketing at the University of Ottawa’s Telfer School of Management. He consults with companies and law firms, is an active keynote speaker, and is a go-to media expert on the topics of branding, consumer trends, and marketing strategy... Read More →
avatar for Tom Griffin, Ph.D.

Tom Griffin, Ph.D.

Assistant Professor, Ryerson University
avatar for Ara Pachmayer, Ph.D.

Ara Pachmayer, Ph.D.

Assistant Professor, Humboldt State University
Ara Pachmayer, Ph.D., is an assistant professor at Humboldt State University in Arcata, California. Her research interests include international education, impacts of tourism development on community life, sustainable tourism development, and qualitative research methods, the common... Read More →
avatar for Elizabeth Whalen

Elizabeth Whalen

Ph.D. Student, University of Houston
Elizabeth Whalen has held management positions in both the restaurant and hotel industries. She has also served as the executive director of the AH&LA Information Center, which is housed at the Conrad N. Hilton College, University of Houston. She is currently a lecturer, teaching... Read More →

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Tuesday June 20, 2017 13:00 - 16:00


Social Listening: How To Do It and How To Use It | Veille sociale: comment faire et comment l'utiliser

Note: this session will be offered in 2 parts - Part I will cover text analysis and Part II will cover network analysis with social media data.

The workshops will explain to participants how to study online communities and social networks and apply some of the new tools and methods for analyzing and visualizing social media data developed by the Social Media Lab. Participants will learn how social media is changing the ways in which people communicate and disseminate information and how these changes impact the social, economic and political structures of modern society. The broad aim is to provide researchers with the skills needed to help decision makers with additional knowledge into the behaviors and relationships of online network members by extracting actionable insights from large social media datasets. One such tool is Netlytic, a cloud-based text and social networks analyzer that can automatically summarize large volumes of text and discover social networks from conversations on social media sites such as Twitter, Youtube, blogs, online forums and chats. Participants are encouraged to bring their laptops to follow the workshop instructions.


Philip Mai

Manager of Academic Communications, Ryerson University
Philip Mai, M.A., J.D., is the Manager of Academic Communications, a member of the Office of Communications, Government, and Community Engagement, a member of the Office of the Provost, and Vice President Academic at Ryerson University in Toronto. He is also the Director of Business... Read More →
avatar for Anatoliy Gruzd, Ph.D.

Anatoliy Gruzd, Ph.D.

Director of the Social Media Lab, Ryerson University, Canada Research Chair in Social Media Data Stewardship
Anatoliy Gruzd, Ph.D., is the Canada Research Chair in Social Media Data Stewardship and the Director of the Social Media Lab at Ryerson University. His research initiatives explore how the advent of social media and the growing availability of user-generated big data are changing... Read More →

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Ryerson University


Tuesday June 20, 2017 13:00 - 16:00


Storytelling Research to Inspire Action | Recherche par le récit pour inspirer l'action

As researchers, we love stats, data, and facts.  They are the bread and butter of what we do best and are the cornerstone of evidence-based decision making.  But too often, we get caught up in providing the data, the charts, the graphs, the sources, the important details on the data, the caveats, and the methodologies that our audience becomes overloaded and tunes out. This can happen as often with CEOs as with researcher colleagues.

There is so much information available, that one of the core skills of the modern researcher is to communicate your analysis and findings in a way that engages your audience, helps them understand why your research is important, and guides them to make decisions – whether that is a government policy, a marketing strategy, an investment decision, or even to continue reading your research.

Storytelling offers clues on how to keep your audience engaged and tuned-in.  This workshop will review techniques to use stories as structure and hero in your presentations; stories that will be remembered and inspire action.

avatar for Michel Dubreuil

Michel Dubreuil

Manager, Research, Destination Canada
Michel Dubreuil is the Manager of the Consumer and Market Intelligence Unit at Destination Canada. In this role, he oversees the administration of the tourism statistics program with Statistics Canada and, with his team of analysts, the management of market research initiatives and... Read More →
avatar for Dmitry Shkolnik

Dmitry Shkolnik

Data Scientist, Destination Canada
Dmitry Shkolnik works as data scientist with Destination Canada, Canada’s national tourism marketing organization. His work focuses on research and development efforts to advance understanding of tourist behavior and activity in support of Canada’s tourism industry.
avatar for Chantz Strong

Chantz Strong

Executive Director, Destination Canada
Chantz Strong is currently the Executive Director of Consumer and Market Intelligence at Destination Canada. In this role, he seeks to use research to understand the strategic and operational issues at the intersection of tourism, marketing, and technology. His current professional... Read More →

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Destination Canada


Tuesday June 20, 2017 13:00 - 16:00


The Ultimate Attraction: Escaping Through Heritage | L'attraction ultime: l'évasion par le patrimoine

The practice of leisure tourism as one of the most pervasive and persistent markers of modernity owes a great deal to the concept of heritage. Indeed, the histories of heritage and of tourism overlap considerably and have long fed off one another. Heritage too is a powerful and essentially modern construct. If we accept that to varying degrees, tourism is an act of escape, then heritage not only provides a gateway for escape but also an important destination. This presentation will examine the construct of heritage as the ‘ultimate’ tourist attraction and argue that societies have long constructed heritage sites that are deliberately designed to attract the tourist. This challenges the idea that there is something intrinsic in heritage but rather, through carefully constructed narratives, aesthetic manipulation, and symbolic and political positioning, it is capable of being transformed into the most desirable of tourist experiences. Over a long period, the tourism sector has been adept and proactive in such transformatory practices, often in spite a more reactionary attitude from heritage producers and managers. Of course, each sector can learn from one another but neither can defy the demand from ‘tourists’ seeking to engage with the past.  To ‘visit’ the past works with imaginaries and opens up vast possibilities that meet social needs for identity, belonging, and meaning.

avatar for Mike Robinson, Ph.D.

Mike Robinson, Ph.D.

Director, Ironbridge International Institute for Cultural Heritage
Mike Robinson, Ph.D., is the Director of the Ironbridge International Institute for Cultural Heritage, a major inter-disciplinary research and graduate institute. He is a long-standing member of the UNESCO/UNITWIN Network on Tourism, Culture, and Development. Dr. Robinson has served... Read More →

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Université Laval


Tuesday June 20, 2017 13:00 - 16:00
De Tourny