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The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
Tuesday, June 20
 

07:30

Academic Breakfast and Roundtable Discussion | Déjeuner académique et table-ronde

The Academic Roundtable provides a forum for discussion regarding important issues facing higher education.

Sponsors
avatar for University of Guelph

University of Guelph

www.uoguelph.ca/business/
A leader in Tourism & Hospitality Education in Canada, the University of Guelph's graduate programs examine leading principles and theories that shape our industry, encompassing economic, cultural, social and environmental perspectives. Programs include an MSc and MBA in Tourism... Read More →


Tuesday June 20, 2017 07:30 - 09:00
Saint-Louis

08:30

State / Provincial / Destination Research Directors Breakfast and Roundtable Discussion | Déjeuner des directeurs de recherche des États / Provinces / Destinations et table-ronde


It is always top of mind for us that the SPDRD Roundtable Discussion is for YOU and about YOU the destination researchers!  To that end, you set the agenda!

For topics this year, we are asking you to take a look at the 2017 Conference Program and look for what’s missing. It’s a great program but what do you want to talk about that you don’t see on the program?  Is there a topic that you want to get your fellow researchers take on before you see the session? To be sure your topic makes it on the agenda, send your ideas to Dee Ann McKinney at deeann.mckinney@ded.mo.gov.

Also, Andreas Weissenborn, Director of Research & Analytics, Destination Marketing Association International will address the SPDRD Breakfast to update delegates on DMAI initiatives and get input into how DMAI can help support travel and tourism researchers.

 


Sponsors
avatar for Dean Runyan Associates

Dean Runyan Associates

www.deanrunyan.com


Tuesday June 20, 2017 08:30 - 11:00
Palais

09:00

7th Annual Graduate Student Colloquium | 7ième colloque des étudiants gradués

The purpose of the Graduate Student Research Colloquium is to provide an interactive forum for graduate students to discuss their research, to obtain constructive feedback from researchers in the fields of their expertise, to support the successful completion of their research, to expose students to peers’ work, and to establish relationships for future inter-institutional collaborations. The event is a half-day pre-conference workshop combining a session of oral presentations followed by an open meeting concept combining short dissertation pitches (3 minutes) and visual presentations.

SCHEDULE:

9:00 AM - 9:15 AM - Opening

9:15 AM - 10:15 AM - Moderated Panel Presentations (10 minutes each)


Group 1:  Moderator: Gyan Nyaupane, Arizona State University 

“When Choice Overload Leads to a Choice and When It Does Not: Investigating Choice Overload between Tourists’ Different Consideration Sets.”
Farshid Mirzaalian, University of Alberta; Elizabeth Halpenny, University of Alberta

“A Dual Process Approach to Understand Tourists’ Destination Choice Processes.”
Florian Kock, Copenhagen Business School; Alexander Josiassen, Copenhagen Business School; Albert Assaf, University of Massachusetts-Amherst 

“The Relationship between Acculturative Stress and Korean Immigrants’ Travel Experiences.”
Ami Choi, University of Minnesota-Twin Cities; Ingrid Schneider, University of Minnesota-Twin Cities

“Exploring Older Adult Educational Tourism Experiences, Satisfaction and Well-being: A Pre-Post Travel Approach.”
Lintje Siehoyono Sie, University of Queensland; Kelly Virginia Phelan, University of Queensland; Shane Pegg, University of Queensland

Group 2: Moderator: Iis Tussyadiah, University of Surrey

"Exploring the Spatial Relationship between Airbnb Rental and Crime.”

Yu-Hua Xu, University of Florida; Jin-won Kim, University of Florida; Lori Pennington-Gray, University of Florida

“Assessing the Social Impacts of Short-Term Vacation Rentals on Urban Neighborhoods.”
Emily Ayscue, University of Georgia; B. Bynum Boley, University of Georgia

“Place Vibrancy and Its Measurement: Construct Development, Scale Development, and Relationship to Tourism.”
John Delconte, University of Massachusetts-Amherst

“Destination Branding of Creative MICE Tourism.” 
Eunhye Grace Kim, Arizona State University; Deepak Chhabra, Arizona State University; Dallen Timothy, Arizona State University

10:15 AM - 11:45 AM -  Moderated Short Research Pitches (3 minutes each) + Poster Presentation

“Does Culture Matter? A Comparison of Anglo-Canadians’ and Asian-Canadians’ Travel Motivations and Travel Constraints.”
Nanxi Yan, University of Alberta; Elizabeth Halpenny, University of Alberta

“Innovation, authenticité et développement durable. Quel point de rencontre pour les organisations touristiques collaborant dans un réseau?”
Isabelle Falardeau, Université Laval

“Generation Y, Virtual Reality, and Tourism.”
Juleigh Giberson, Ryerson University

“Navigating Uncertainty: The Perception of Risk in Cruise Tourists' Decision-Making.”
Jenni Holland, University of Brighton

“From Hashtags to Shopping Bags: Measuring the Rise of eWOM through Social Media and Its Impact on Travelers’ Shopping Patterns.”
Michael Lever, University of Guelph; Michael Mulvey, University of Ottawa; Statia Elliot, University of Guelph

“Adoption of Smart Glasses in Smart Tourism Destination: A System Thinking Approach.”
Pooyan Sedarati, University of Algarve; Aarash Baktash, Taylor’s University

“Engaging the Customer: The Impacts of Online Travel Community Engagement on Brand Identification and Behavioral Intentions.”
Elizabeth Whalen, University of Houston; John Bowen, University of Houston

“Issues and Challenges of Integrative Medical System to the Growth of Health Tourism Industry in Nepal.”
Bishnu Prasad Khanal, Tokyo Metropolitan University

11:45 AM - 12:00 PM - Closing and Awards 

Two awards will be presented at the end of the session:

Best Graduate Colloquium Paper
Sponsored by Tourism Review International

J. Desmond Slattery Graduate Student Research Award
Sponsored by Nielsen

Moderators
avatar for Gyan P. Nyaupane, Ph.D.

Gyan P. Nyaupane, Ph.D.

Professor, Arizona State University
Gyan Nyaupane, Ph.D., is a Professor in the School of Community Resources and Development at Arizona State University. His research has been focused on the effective management of tourism as a tool for sustainable development, environmental conservation, heritage preservation, and... Read More →
avatar for Iis P. Tussyadiah, Ph.D.

Iis P. Tussyadiah, Ph.D.

Reader in Hospitality and Digital Experience, University of Surrey
Iis Tussyadiah, Ph.D., is a Reader in Hospitality and Digital Experience in School of Hospitality and Tourism Management at the University of Surrey, where she leads the Digital Visitor Economy research group and the Digital Lab. Her research interests lie in the intersection of... Read More →

Speakers
avatar for Emily Ayscue

Emily Ayscue

Ph.D. Candidate in Sustainable Tourism and Integrative Conservation, University of Georgia
Emily Ayscue is currently at the University of Georgia pursuing a Ph.D. in Sustainable Tourism and Integrative Conservation and holds an M.S. in Sustainable Tourism and a B.S. in Geology from East Carolina University. Her current research focuses on assessing the sustainability of... Read More →
AC

Ami Choi

University of Minnesota-Twin Cities
avatar for John D. Delconte

John D. Delconte

Doctoral Student in Regional Planning, University of Massachusetts-Amherst
avatar for Isabelle Falardeau

Isabelle Falardeau

Doctorate Student, Université Laval
Isabelle Falardeau is a doctorate student studying tourism within the geography department at Université Laval (Québec). She acts as coordinator for the Research Chair in Partnership on Authenticity and Innovation in Tourism (Québec-Charlevoix). Isabelle’s research interests... Read More →
avatar for Juleigh Giberson

Juleigh Giberson

Undergraduate Student studying Hospitality and Tourism Management, Ryerson University
Juleigh Giberson is a fourth-year undergraduate student at Ryerson University studying Hospitality and Tourism Management. She has been a Research Assistant at the Hospitality and Tourism Institute at Ryerson for the past year. In addition to the abstract being presented at this conference... Read More →
avatar for Jennifer Holland

Jennifer Holland

Ph.D. Student, University of Brighton, UK
Jennifer Holland is a current Ph.D. student at the University of Brighton (UK). Her research aims to examine the influence of the perception of risk on consumer decision-making in ocean cruising, using a constructivist perspective and image-elicitation. Prior to pursuing her Ph.D... Read More →
avatar for Bishnu Prasad Khanal

Bishnu Prasad Khanal

Ph.D. Candidate, ‎Department of Tourism Science, Tokyo Metropolitan University
Bishnu Prasad Khanal is a Ph.D. candidate in the Department of Tourism Science at the Graduate School of Urban Environmental Science, Tokyo Metropolitan University. He earned his M.B.A. in global management from the Aoyama Gakuin University in Tokyo, Japan. Bishnu is currently conducting... Read More →
avatar for Eunhye Grace Kim

Eunhye Grace Kim

Ph.D. Candidate, Arizona State University
Eunhye Grace Kim is a Ph.D. candidate in the School of Community Resources and Development at Arizona State University (ASU). She holds an M.B.A. in hospitality and a Bachelor of Political Science in journalism and communication. Her work experience includes administration and event... Read More →
avatar for Florian Kock

Florian Kock

Ph.D. Candidate, Copenhagen Business School
Florian Kock is a Ph.D. candidate at the Copenhagen Business School and the Royal Melbourne Institute of Technology. His research interests include destination marketing and tourist behavior; international and intercultural marketing and consumer behavior; the role of emotions in... Read More →
avatar for Michael W. Lever

Michael W. Lever

Ph.D. Candidate in Services Management, University of Guelph
Michael Lever is currently pursuing his Ph.D. in services management at the University of Guelph, where he intends to incorporate his background in consumer behavior, marketing, and human geography and apply it to tourism destination image and place branding. He has industry experience... Read More →
avatar for Farshid Mirzaalian

Farshid Mirzaalian

Graduate Research and Teaching Assistant, University of Alberta
avatar for B. Bynum Boley, Ph.D.

B. Bynum Boley, Ph.D.

Assistant Professor of Natural Resources Recreation and Tourism, University of Georgia
B. Bynum Boley, Ph.D., is an Assistant Professor of Natural Resources Recreation and Tourism within the Warnell School of Forestry and Natural Resources at the University of Georgia. His research focuses on sustainable tourism development and how the unique natural and cultural resources... Read More →
avatar for Michael S. Mulvey, Ph.D.

Michael S. Mulvey, Ph.D.

Professor of Marketing, University of Ottawa’s Telfer School of Management
Michael Mulvey, Ph.D., is a professor of marketing at the University of Ottawa’s Telfer School of Management. He consults with companies and law firms, is an active keynote speaker, and is a go-to media expert on the topics of branding, consumer trends, and marketing strategy... Read More →
avatar for Statia Elliot, Ph.D.

Statia Elliot, Ph.D.

Director, School of Hospitality, Food & Tourism Management, University of Guelph
avatar for Lori Pennington-Gray, Ph.D.

Lori Pennington-Gray, Ph.D.

Director of the Tourism Crisis Management Initiative, University of Florida
Lori Pennington-Gray, Ph.D., is the Director of the Tourism Crisis Management Initiative at the University of Florida, as well as a Professor in the Department of Tourism, Recreation, and Sport Management. Her research uses a “systems approach” to understand both demand-side and... Read More →
avatar for Elizabeth Halpenny, Ph.D.

Elizabeth Halpenny, Ph.D.

Associate Professor, University of Alberta
Elizabeth Halpenny, Ph.D., teaches and conducts research in the areas of tourism, marketing, environmental psychology, and protected areas management. Elizabeth’s research focuses on individuals’ interactions with nature environments, tourism experience, and environmental stewardship... Read More →
avatar for Pooyan Sedarati

Pooyan Sedarati

Ph.D. Student at the Faculty of Economics, University of Algarve, Portugal
Pooyan Sedarati is a Ph.D. student at the Faculty of Economics of the University of Algarve, Portugal. He holds an M.S. in Tourism Economics and Regional Development from University of Algarve and B.S. in Industrial Engineering. His main research interests include system dynamics... Read More →
avatar for Lintje Siehoyono Sie

Lintje Siehoyono Sie

Tutor and Research Assistant, The University of Queensland
avatar for Elizabeth Whalen

Elizabeth Whalen

Ph.D. Student, University of Houston
Elizabeth Whalen has held management positions in both the restaurant and hotel industries. She has also served as the executive director of the AH&LA Information Center, which is housed at the Conrad N. Hilton College, University of Houston. She is currently a lecturer, teaching... Read More →
YM

Yu-Hua (Melody) Xu

Ph.D. Student/Research Assistant, University of Florida
NY

Nanxi Yan

University of Alberta

Sponsors
avatar for Arizona State University

Arizona State University

www.scrd.asu.edu
avatar for Nielsen

Nielsen

www.nielsen.com
avatar for Purdue University

Purdue University

www.purdue.edu/hhs
avatar for Tourism Review International

Tourism Review International

www.cognizantcommunication.com/journal-titles/tourism-review-international


Tuesday June 20, 2017 09:00 - 12:00
Kent

11:00

International Data and Volumes Discussion | Discussion sur les données et flux internationaux

The session will provide an update on the NTTO and Statistics Canada research programs on international travel to and from the U.S. and Canada. The presenters will take questions from attendees on issues of interest or concern. 

Speakers
LC

Lotfi Chahdi

Chief, Statistics Canada
Lotfi Chahdi started his career at Statistics Canada as Project Manager, Aviation Statistics Program. After 3 years, he became Senior Project Manager responsible for Radio and Television statistics. He then joined the Tourism Statistics Program in 2007 and is currently Chief, responsible... Read More →
avatar for Ron Erdman

Ron Erdman

Deputy Director, Research, U.S. Department of Commerce, National Travel & Tourism Office
Ron Erdmann is the Deputy Director for Research at the U.S. Department of Commerce, National Travel and Tourism Office (NTTO). He is responsible for the oversight and improvement of the Office’s seven international travel and tourism research programs. These programs provide key... Read More →


Tuesday June 20, 2017 11:00 - 12:00
Palais

12:00

13:00

Qualitative Research Methods Workshop | Atelier sur les méthodes en recherche qualitative


We are thrilled to announce the third ttra Qualitative Research Methods workshop! This workshop continues to provide ttra attendees with the opportunity to learn more about the joys and challenges of qualitative research. This year’s program will provide opportunities for attendees to learn from each other through roundtable presentations and from Dr. Heather Mair who will lead a workshop on the use of memory-work. The roundtable presentations focus on discussion and engagement with a small audience and do not utilize powerpoints, but rather other presentation aids are encouraged (e.g. audio files, short videos, or photographs). 

 

SCHEDULE:

 

1:00 PM - 2:20 PM - Workshop with Dr. Heather Mair

Dr. Mair will lead an 80-minute workshop designed to bring together tourism scholars to consider the potential of memory-work for tourism research and teaching. The goal of this workshop is to have participants get a sense of the memory-work approach. The workshop begins with a very brief introduction of the main tenets of the methodology as well as some discussion of its use in tourism studies and elsewhere. Next, in order to illustrate how the methodology works, participants will be asked to reflect on their personal travel experiences and to write a short memory to be shared with the group. After reading the memories, a short, collective analysis will be facilitated and the process will be discussed in relation to memory-work’s potential to tourism studies. As the workshop will illustrate, however briefly, memory-work is rather demanding. It requires a considerable amount of time and commitment by all involved. Nonetheless, the workshop will offer participants a sense of how the methodology works and will have an opportunity to ‘practice’ memory-work on their own and with the group.

 

2:20 PM - 2:30 PM - Break

 

2:30 PM - 2:55 PM - Roundtable Presentations: Research Findings 1

 

Table 1: "Scenario Planning: A Planning Tool for an Uncertain Future."

Gyan Nyaupane, Arizona State University; Christine Buzinde, Arizona State University

Table 2: "The Emergence of Craft Distilling Tourism: The Role of Community Capitals."

Whitney Knollenberg, North Carolina State University; Carla Barbieri, North Carolina State University

Table 3: "Discerning Differences in Cross-border Shopping Occasions."

Michael Mulvey, University of Ottawa; Michael Lever, University of Guelph

Table 4: "A Grounded Theory Analysis of Local Residents’ Perceptions of Social Meanings of Recreational Beaches."

Mingjie Gao, University of Waterloo

2:55 PM - 3:00 PM - Break

 

3:00 PM - 3:25 PM - Roundtable Presentations: Methods

 

Table 1:  "Reflections on Using Video as a Data Collection Tool in Narrative Inquiry."

Tom Griffin, Ryerson University

Table 2: "Qualitative Research Methods for Critical Inquiry: An Emergent Method of Analysis from the Social Sciences."

Linda Lowry, University of Massachusetts-Amherst; Elizabeth Cartier, University of Massachusetts-Amherst

Table 3: "A Changing Netnographic Landscape:  Is There a Place for Online Ethnography in Hospitality and Tourism?"

Elizabeth Whalen, University of Houston

Table 4: "Photo Elicitation in Tourism Research: Investigating the Travel Experiences of Study Abroad Participants."

Ara Pachmayer, Humboldt State University; Kathleen Andereck, Arizona State University

3:25 PM - 3:30 PM - Break

 

3:30 PM - 4:00 PM - Panel Discussion 

 

ModeratorsNancy McGehee, Virginia Tech; Nicole Vaugeois, Vancouver Island University; Marlise Taylor, VisitNC


Moderators
avatar for Nancy McGehee, Ph.D.

Nancy McGehee, Ph.D.

Professor, Pamplin College of Business, Virginia Tech
Nancy Gard McGehee, Ph.D., is currently Professor and Head of the Department of Hospitality and Tourism Management at Virginia Tech. Throughout her academic career, Dr. McGehee has focused on the volunteer tourism and rural tourism development segment of the industry, which began... Read More →
avatar for Marlise Taylor

Marlise Taylor

Director, Tourism Research, VisitNC
avatar for Nicole Vaugeois, Ph.D.

Nicole Vaugeois, Ph.D.

Associate Vice-President, Scholarship, Research and Creative Activity, Vancouver Island University
Nicole Vaugeois, Ph.D., serves as a board member of the Canadian Chapter of TTRA. She is the Associate Vice-President of Scholarship, Research, and Creative Activity at Vancouver Island University and held the BC Regional Innovation Chair in Tourism and Sustainable Rural Development... Read More →

Speakers
avatar for Mingjie (Jessie) Gao

Mingjie (Jessie) Gao

Ph.D. Student, University of Waterloo
avatar for Michael W. Lever

Michael W. Lever

Ph.D. Candidate in Services Management, University of Guelph
Michael Lever is currently pursuing his Ph.D. in services management at the University of Guelph, where he intends to incorporate his background in consumer behavior, marketing, and human geography and apply it to tourism destination image and place branding. He has industry experience... Read More →
avatar for Heather Mair, Ph.D.

Heather Mair, Ph.D.

Associate Professor, University of Waterloo
Heather Mair, Ph.D., is an Associate Professor at the University of Waterloo. Her research interests include understanding the role of tourism, leisure, and sport in the development of communities. Heather has been involved in a wide range of projects, including evaluating the role... Read More →
avatar for Whitney Knollenberg, Ph.D.

Whitney Knollenberg, Ph.D.

Assistant Professor, Department of Parks, Recreation, and Tourism Management, North Carolina State University
Whitney Knollenberg's, Ph.D., research focuses on the role of leadership in the forces that shape tourism development, including planning, power, policy, and partnerships. Recently she has examined political leaders in tourism and tourism advocates and their efforts to gain political... Read More →
avatar for Kathleen L. Andereck, Ph.D.

Kathleen L. Andereck, Ph.D.

Director of the School of Community Resources and Development, Arizona State University
Kathleen Andereck, Ph.D., is the director of the School of Community Resources and Development at Arizona State University, where she also holds the rank of Professor. Dr. Andereck’s research focuses on the tourism experience from the perspective of both visitors and residents... Read More →
avatar for Linda L. Lowry, Ph.D.

Linda L. Lowry, Ph.D.

Associate Professor in the Department of Hospitality and Tourism Management, Isenberg School, University of Massachusetts – Amherst
Linda Lowry, Ph.D., is an Associate Professor in the Department of Hospitality and Tourism Management, Isenberg School, UMass-Amherst. Her research and teaching interests include social, cultural, and economic impacts of tourism and sustainable development and theory development... Read More →
avatar for Gyan P. Nyaupane, Ph.D.

Gyan P. Nyaupane, Ph.D.

Professor, Arizona State University
Gyan Nyaupane, Ph.D., is a Professor in the School of Community Resources and Development at Arizona State University. His research has been focused on the effective management of tourism as a tool for sustainable development, environmental conservation, heritage preservation, and... Read More →
avatar for Michael S. Mulvey, Ph.D.

Michael S. Mulvey, Ph.D.

Professor of Marketing, University of Ottawa’s Telfer School of Management
Michael Mulvey, Ph.D., is a professor of marketing at the University of Ottawa’s Telfer School of Management. He consults with companies and law firms, is an active keynote speaker, and is a go-to media expert on the topics of branding, consumer trends, and marketing strategy... Read More →
avatar for Tom Griffin, Ph.D.

Tom Griffin, Ph.D.

Assistant Professor, Ryerson University
avatar for Ara Pachmayer, Ph.D.

Ara Pachmayer, Ph.D.

Assistant Professor, Humboldt State University
Ara Pachmayer, Ph.D., is an assistant professor at Humboldt State University in Arcata, California. Her research interests include international education, impacts of tourism development on community life, sustainable tourism development, and qualitative research methods, the common... Read More →
avatar for Elizabeth Whalen

Elizabeth Whalen

Ph.D. Student, University of Houston
Elizabeth Whalen has held management positions in both the restaurant and hotel industries. She has also served as the executive director of the AH&LA Information Center, which is housed at the Conrad N. Hilton College, University of Houston. She is currently a lecturer, teaching... Read More →

Sponsors
avatar for VirginiaTech

VirginiaTech

www.vt.edu


Tuesday June 20, 2017 13:00 - 16:00
Courville/Montmorency

13:00

Social Listening: How To Do It and How To Use It | Veille sociale: comment faire et comment l'utiliser

Note: this session will be offered in 2 parts - Part I will cover text analysis and Part II will cover network analysis with social media data.


The workshops will explain to participants how to study online communities and social networks and apply some of the new tools and methods for analyzing and visualizing social media data developed by the Social Media Lab. Participants will learn how social media is changing the ways in which people communicate and disseminate information and how these changes impact the social, economic and political structures of modern society. The broad aim is to provide researchers with the skills needed to help decision makers with additional knowledge into the behaviors and relationships of online network members by extracting actionable insights from large social media datasets. One such tool is Netlytic, a cloud-based text and social networks analyzer that can automatically summarize large volumes of text and discover social networks from conversations on social media sites such as Twitter, Youtube, blogs, online forums and chats. Participants are encouraged to bring their laptops to follow the workshop instructions.

Speakers
PM

Philip Mai

Manager of Academic Communications, Ryerson University
Philip Mai, M.A., J.D., is the Manager of Academic Communications, a member of the Office of Communications, Government, and Community Engagement, a member of the Office of the Provost, and Vice President Academic at Ryerson University in Toronto. He is also the Director of Business... Read More →
avatar for Anatoliy Gruzd, Ph.D.

Anatoliy Gruzd, Ph.D.

Director of the Social Media Lab, Ryerson University, Canada Research Chair in Social Media Data Stewardship
Anatoliy Gruzd, Ph.D., is the Canada Research Chair in Social Media Data Stewardship and the Director of the Social Media Lab at Ryerson University. His research initiatives explore how the advent of social media and the growing availability of user-generated big data are changing... Read More →

Sponsors
avatar for Ryerson University

Ryerson University

http://www.ryerson.ca/tedrogersschool/htm/


Tuesday June 20, 2017 13:00 - 16:00
Portneuf/Sainte-Foy

13:00

Storytelling Research to Inspire Action | Recherche par le récit pour inspirer l'action


As researchers, we love stats, data, and facts.  They are the bread and butter of what we do best and are the cornerstone of evidence-based decision making.  But too often, we get caught up in providing the data, the charts, the graphs, the sources, the important details on the data, the caveats, and the methodologies that our audience becomes overloaded and tunes out. This can happen as often with CEOs as with researcher colleagues.

There is so much information available, that one of the core skills of the modern researcher is to communicate your analysis and findings in a way that engages your audience, helps them understand why your research is important, and guides them to make decisions – whether that is a government policy, a marketing strategy, an investment decision, or even to continue reading your research.

Storytelling offers clues on how to keep your audience engaged and tuned-in.  This workshop will review techniques to use stories as structure and hero in your presentations; stories that will be remembered and inspire action.


Speakers
avatar for Michel Dubreuil

Michel Dubreuil

Manager, Research, Destination Canada
Michel Dubreuil is the Manager of the Consumer and Market Intelligence Unit at Destination Canada. In this role, he oversees the administration of the tourism statistics program with Statistics Canada and, with his team of analysts, the management of market research initiatives and... Read More →
avatar for Dmitry Shkolnik

Dmitry Shkolnik

Data Scientist, Destination Canada
Dmitry Shkolnik works as data scientist with Destination Canada, Canada’s national tourism marketing organization. His work focuses on research and development efforts to advance understanding of tourist behavior and activity in support of Canada’s tourism industry.
avatar for Chantz Strong

Chantz Strong

Executive Director, Destination Canada
Chantz Strong is currently the Executive Director of Consumer and Market Intelligence at Destination Canada. In this role, he seeks to use research to understand the strategic and operational issues at the intersection of tourism, marketing, and technology. His current professional... Read More →

Sponsors
avatar for Destination Canada

Destination Canada

www.destinationcanada.com


Tuesday June 20, 2017 13:00 - 16:00
Villeray

13:00

The Ultimate Attraction: Escaping Through Heritage | L'attraction ultime: l'évasion par le patrimoine

The practice of leisure tourism as one of the most pervasive and persistent markers of modernity owes a great deal to the concept of heritage. Indeed, the histories of heritage and of tourism overlap considerably and have long fed off one another. Heritage too is a powerful and essentially modern construct. If we accept that to varying degrees, tourism is an act of escape, then heritage not only provides a gateway for escape but also an important destination. This presentation will examine the construct of heritage as the ‘ultimate’ tourist attraction and argue that societies have long constructed heritage sites that are deliberately designed to attract the tourist. This challenges the idea that there is something intrinsic in heritage but rather, through carefully constructed narratives, aesthetic manipulation, and symbolic and political positioning, it is capable of being transformed into the most desirable of tourist experiences. Over a long period, the tourism sector has been adept and proactive in such transformatory practices, often in spite a more reactionary attitude from heritage producers and managers. Of course, each sector can learn from one another but neither can defy the demand from ‘tourists’ seeking to engage with the past.  To ‘visit’ the past works with imaginaries and opens up vast possibilities that meet social needs for identity, belonging, and meaning.

Speakers
avatar for Mike Robinson, Ph.D.

Mike Robinson, Ph.D.

Director, Ironbridge International Institute for Cultural Heritage
Mike Robinson, Ph.D., is the Director of the Ironbridge International Institute for Cultural Heritage, a major inter-disciplinary research and graduate institute. He is a long-standing member of the UNESCO/UNITWIN Network on Tourism, Culture, and Development. Dr. Robinson has served... Read More →

Sponsors
avatar for Université Laval

Université Laval

www.ulaval.ca


Tuesday June 20, 2017 13:00 - 16:00
De Tourny

16:15

16:15

16:15

CenStates Chapter Meeting | Réunion du chapitre CenStates


You are invited to join colleagues from the Central States for a cross-cultural gathering on Tuesday, June 20 at 4:15 pm. Meet in the lobby of the Hilton Quebec for a short walk to Délices Érable & Cie Boutique | Bistro (translates to Maple Delights). Come sample some local delicacies, learn more about maple syrup production and network with follow CenStates members at this maple-themed attraction and learn the things that Canada and Wisconsin have in common (including both hosting TTRA meetings this year). 


Tuesday June 20, 2017 16:15 - 17:15
Offsite

16:15

16:15

16:15

16:15

16:15

16:15

17:30

18:30

Welcome Reception | Réception de bienvenue

Québec City Tourism cordially invites attendees to attend the opening night welcome reception at the Musée National des Beaux-Arts du Québec

There will be a presentation on historic Québec City by renowned author and historian David Mendel in the auditorium from 6:30 pm to 7:00 pm for those wishing to learn more about this fascinating host city. Cocktails and canapés will start at 7:00 pm.

Buses will be available beginning at 6:00 pm (meet in the lobby). Return shuttles to the hotel will run between 7:30 pm and 9:00 pm.

The Museum is within walking distance; it takes approximately 20 minutes.

Sponsors
avatar for Québec City Tourism (DIAMOND)

Québec City Tourism (DIAMOND)

www.quebecregion.com/en/ttra


Tuesday June 20, 2017 18:30 - 20:30
Musée National des Beaux-Arts du Québec
 
Wednesday, June 21
 

07:30

07:30

08:30

Opening Remarks | Remarques liminaires
Speakers
avatar for Honourable Bardish Chagger

Honourable Bardish Chagger

Minister of Small Business and Tourism, Leader of the Government in the House of Commons
A natural leader and organizer, Bardish Chagger is devoted to inclusion and community building. From assisting with recreational sports for kids to volunteering with seniors, Bardish is committed to strengthening the bonds of the Waterloo community. Bardish was appointed as Leader... Read More →
avatar for Marion Joppe, Ph.D.

Marion Joppe, Ph.D.

ttra Conference Chair, Professor, University of Guelph
avatar for André Roy

André Roy

General Manager, Québec City Tourism


Wednesday June 21, 2017 08:30 - 09:00
Saint-Louis/Kent

09:00

When Behavioral Science Turns the Classical Marketing Model on its Head | Quand la science comportementale chamboule le modèle marketing classique

To better understand, measure, and predict consumer behavior, the world's biggest, most successful brands are turning to the behavioral sciences and non-conscious measurement tools. This presentation will discuss how to apply the behavioral and neurosciences to better understand and predict customers' behavior, and how embracing behavioral principles can help grow a business. System1 Group presents one of the most powerful behavioral science tools on the market. The presentation will also highlight insights from leaders who have adopted non-conscious measurement tools and behavioral marketing principles with transformative effects on their businesses.

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Afin de comprendre, mesurer et prédire le comportement des consommateurs, les plus grandes marques se tournent vers les sciences du comportement et les outils de mesure non conscients. Cette présentation exposera comment appliquer les sciences comportementales et les neurosciences dans le but de mieux comprendre et prédire le comportement des consommateurs. Embrasser ces principes peut aider à faire croitre les affaires. System1 Group présente l’un des outils behavioraux les plus puissants sur le marché. La présentation mettra aussi en vedette les idées de leaders qui ont adopté les outils de mesure non conscients et les principes du marketing behavioral. Ils vous partageront les effets transformatifs sur leurs entreprises.  

Speakers
avatar for Alex Batchelor

Alex Batchelor

COO, System1 Group
Alex Batchelor, Chief Operating Officer at System1 Group, joined the company in 2010 and enjoys helping it continue its rapid growth. He began his career with seven years at Unilever, after which he served as Planning Director at Saatchi & Saatchi, followed by Managing Director at... Read More →

Sponsors
avatar for Longwoods International (DIAMOND)

Longwoods International (DIAMOND)

www.longwoods-intl.com


Wednesday June 21, 2017 09:00 - 10:00
Saint-Louis/Kent

10:00

10:30

Gamification in Destination Campaigns | Ludification des campagnes de promotion des destinations


In June 2016, the Ontario Tourism Marketing Partnership (OTMPC) launched its summer campaign as a game with a 10-day teaser phase asking Ontarians to visit WhereAmI.com to guess "Where Am I in the world?" At reveal day, consumers were then directed to OntarioTravel.net to see "Where Am I in Ontario?" This phase lasted 2 days and was followed by a sustain phase for 17 days. The campaign achieved 4.9 million video views in the 29-day period across multiple digital and social channels with total impressions of 38.6 million, far exceeding expectations. The game generated 28,000 guess entries during the intrigue phase with 1.9 million video views during the 2-day reveal phase, exceeding the goal by 146%. Currently being tested in the United States, campaign results and insights gained will be shared with the audience at the TTRA 2017 conference.

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En juin 2016, la Société du Partenariat Ontarien de Marketing Touristique (SPOMT) a lancé sa campagne estivale sous la forme d’un jeu en plusieurs phases. La phase 1, étalée sur 10 jours, demandait aux Ontariens de visiter le site WhereAmI.com pour deviner «Where Am I in the world?» (Où suis-je dans le monde ?). À la fin de cette période, la phase 2 de la campagne débutait et dirigeait les consommateurs vers OntarioTravel.net pour voir «Where Am I in Ontario?» (Où suis-je en Ontario ?). Cette phase a duré 2 jours et a été suivie d’une troisième phase, d’une durée de 17 jours. La campagne dans son ensemble a généré 4,9 millions de visionnements sur les différentes plateformes, avec un impact total de 38,6 millions d’impressions, dépassant largement les attentes. Le jeu a généré 28 000 participations pendant la phase initiale et 1.9 millions de visionnements pendant la seconde phase ce qui dépassait le but fixé par 146%. Le jeu est présentement testé aux États-Unis et les résultats de la campagne seront partagés lors de la conférence à #ttra2017.


Speakers
avatar for Lisa Lavecchia

Lisa Lavecchia

President and CEO, Ontario Tourism Marketing Partnership Corporation
Lisa LaVecchia is the President and CEO of the Ontario Tourism Marketing Partnership (OTMPC), where she is inspired to elevate Ontario as a preferred four-season, tourist destination in a globally competitive tourism market. Her passion and forward-thinking approach to integrated... Read More →

Sponsors
avatar for DK Shifflet

DK Shifflet

www.dkshifflet.com


Wednesday June 21, 2017 10:30 - 11:15
Saint-Louis/Kent

11:30

ttra Talk: The Value of Print – Insights, Analysis, and Research on the Role and Relevance of Print Publications and Advertising in 2017 and Beyond | Discussion TTRA: La valeur de l'imprimé – Perspectives, analyse et recherche sur le rôle et la pertinence

In this impactful, information-packed session, Chris Adams brings clarity to the debate on the role and relevance of print. Chris summarizes the latest trends and insights on the use of print in travel from leading research organizations plus analysis from a wide range of DMOs on their investment in print visitor guides – past, current, and future. With critical insights and takeaways, Chris helps answer the question: what is the relevance, impact, and future of Print Visitor Guides in the tourism industry of 2017 & beyond?

Speakers
avatar for Chris Adams

Chris Adams

Head of Research & Insights, GM South Pacific, Miles
Chris Adams has worldwide experience in tourism, new technology, and new media. He is the Head of Research and Insights at Miles, a marketing agency focused 100% on travel and tourism, with over 90 city, state, and national tourism clients in North America, Asia, and the South Pacific... Read More →


Wednesday June 21, 2017 11:30 - 11:45
Saint-Louis/Kent

11:45

Skift and Skift Research, A New Age in Travel Business Intelligence | Skift et Skift Research, nouvel âge dans l'intelligence de marché en tourisme


SKIFT is on a mission to transform their knowledge services from a “nice-to-have” to a “must-have” for savvy travel executives and marketers.  Luke Bukjarski, Founding Director & Head of Research, will share recent research from Skift's Digital Destinations Survey, information on the new methodologies and datasets available to destination marketers, how SKIFT maps the traveler journey (beyond the funnel), what's next in travel tech from perspective of platforms and the big online brands, and loyalty strategies for destinations and repeat visitation in travel.

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SKIFT s’est donné pour mission de faire de leurs services de recherche un incontournable pour les cadres avisés du domaine du tourisme et du marketing. Luke Bujarski, Fondateur, directeur et chef de la recherche de Skift, partagera une étude récente de Skift sur les sondages numériques de destination. Les sujets abordés sont : comment Skift cartographie le périple des voyageurs, que réserve la technologie du voyage du futur en ce qui concerne les plateformes et les grandes marques en lignes, et les stratégies de fidélisations et les visites répétées pour les destinations.


Speakers
avatar for Luke Bujarski

Luke Bujarski

Founding Director & Head of Skift Research, Skift.com
Luke Bujarski is the founding director of research at Skift, a global travel industry intelligence platform. He is an accomplished researcher and analyst specializing in the evolution and convergence of travel and technology. In previous roles, Luke led a successful pan-European team... Read More →

Sponsors
avatar for LA Tourism

LA Tourism

www.discoverlosangeles.com/tourism


Wednesday June 21, 2017 11:45 - 12:30
Saint-Louis/Kent

12:30

Destination Lunch | Diner des destinations
Sponsors
avatar for Alberta Culture and Tourism

Alberta Culture and Tourism

www.culturetourism.alberta.ca
avatar for Destination Nunavut

Destination Nunavut

www.nunavuttourism.com
avatar for Hawaii Tourism USA

Hawaii Tourism USA

www.gohawaii.com
avatar for LA Tourism

LA Tourism

www.discoverlosangeles.com/tourism
avatar for National Park Foundation

National Park Foundation

www.nationalparks.org
avatar for Ottawa Tourism

Ottawa Tourism

www.ottawatourism.ca
avatar for San Diego Tourism Authority

San Diego Tourism Authority

www.sandiego.org/about.aspx
avatar for Tourism New Brunswick

Tourism New Brunswick

www.tourismnewbrunswick.ca
avatar for Tourism Nova Scotia

Tourism Nova Scotia

www.tourismns.ca
avatar for Tourism Prince Edward Island

Tourism Prince Edward Island

www.tourismpei.com
avatar for Tourism Saskatchewan

Tourism Saskatchewan

www.tourismsaskatchewan.com
avatar for Tourism Vancouver

Tourism Vancouver

www.tourismvancouver.com
avatar for Tourism Winnipeg

Tourism Winnipeg

www.tourismwinnipeg.com
avatar for Tourisme Montréal

Tourisme Montréal

www.tourisme-montreal.org
avatar for Travel Manitoba

Travel Manitoba

www.travelmanitoba.com
avatar for Virginia Tourism

Virginia Tourism

www.vatc.org
avatar for Visit North Carolina

Visit North Carolina

www.visitnc.com


Wednesday June 21, 2017 12:30 - 13:30
Palais

13:45

Academic Stream I - Creative, Smart, and Sustainable Destinations | Branche académique I - Destinations créatives, intelligentes et durables

"Toward the Operationalization of Tourism e-Microentrepreneurial Self-Efficacy." 
Bruno Ferreira, North Carolina State University

"Small Tourism Enterprises (STMs) and Sustainable Tourism Development in Lao PDR: A GSEM-based Analysis." 
Linghan Zhang, Hiroshima University; Junyi Zhang, Hiroshima University

"Conservation Meets Concierge: A National Park “Friends” Association as a Purveyor of Visitor Experience."
Jada Lindblom, Arizona State University

"Perceived Quality of Life Impacts and Tourism-Related Stress." 
Evan Jordan, Arizona State University; Daniel Spencer, University of Hawaii, Manoa

Moderators
avatar for Ara Pachmayer, Ph.D.

Ara Pachmayer, Ph.D.

Assistant Professor, Humboldt State University
Ara Pachmayer, Ph.D., is an assistant professor at Humboldt State University in Arcata, California. Her research interests include international education, impacts of tourism development on community life, sustainable tourism development, and qualitative research methods, the common... Read More →

Speakers
avatar for Bruno S. Ferreira

Bruno S. Ferreira

Doctoral Student in Equitable and Sustainable Tourism, North Carolina State University
Bruno Ferreira is a doctoral student in Equitable and Sustainable Tourism at North Carolina State University. His research focuses on the psychological antecedents of tourism microentrepreneurship, particularly the role of the tourism e-microentrepreneurial self-efficacy mechanism... Read More →
avatar for Jada W. Lindblom

Jada W. Lindblom

Research Assistant, Arizona State University
avatar for Evan J. Jordan, Ph.D.

Evan J. Jordan, Ph.D.

Assistant Professor in the School of Community Resources and Development, Arizona State University
Evan Jordan, Ph.D., is an assistant professor in the School of Community Resources and Development at Arizona State University. He received his Ph.D. in Sustainable Tourism and Protected Area Management from Michigan State University. Evan’s research focuses on tourism policy... Read More →
LZ

Linghan Zhang

Hiroshima University
JZ

Junyi Zhang

Hiroshima University


Wednesday June 21, 2017 13:45 - 15:00
Dufferin

13:45

Academic Stream III - New Insights on Consumer Behavior | Branche académique III - Nouvelles perspectives sur le comportement des consommateurs

"The Multitasking Tourist: Exploring Social and Psychological Determinants of Behavior."

Julian Ayeh, United Arab Emirates University

"Travel Matchmaker: An Experimental Revisit to Plog’s Travel Personality in Destination Promotion."
Hany Kim, Mount Saint Vincent University; Semih Yilmaz, California State University-East Bay; Yeongbae Choe, University of Florida

"Paris, Je T’aime: (Post) Feminist Identities, Emotional Geographies and Women’s Travel Narratives of Paris." 
Kelley McClinchey, Wilfrid Laurier University

Moderators
avatar for Kimberley Thomas-Francois, Ph.D.

Kimberley Thomas-Francois, Ph.D.

Sessional Lecturer, University of Guelph

Speakers
avatar for Julian K. Ayeh, Ph.D.

Julian K. Ayeh, Ph.D.

Assistant Professor in the College of Humanities and Social Sciences, UAE University
Julian Ayeh, Ph.D., is an Assistant Professor in the College of Humanities and Social Sciences, UAE University. His research interests include online travel consumer behavior, technology management, social media, and web-based marketing.
avatar for Hany Kim, Ph.D.

Hany Kim, Ph.D.

Assistant Professor, Mount Saint Vincent University
avatar for Kelley A. McClinchey, Ph.D.

Kelley A. McClinchey, Ph.D.

Sessional Instructor, Wilfrid Laurier University
Kelley McClinchey, Ph.D., is a sessional instructor at Wilfrid Laurier University in Waterloo, Ontario. She has taught courses within the departments of geography and environmental studies, global studies, and political science. Broadly speaking, she is interested in the politics... Read More →


Wednesday June 21, 2017 13:45 - 15:00
Courville/Montmorency

13:45

Branche académique II - Destinations créatives, intelligentes et durables (en français) | Academic Stream II - Creative, Smart, and Sustainable Destinations (in French)


"Les PPP en tourisme pour la mise en place de la durabilité à Essaouira au Maroc."
Hadach Mohamed, l'Ecole Supérieure de technologie Essaouira; Bouaabid Hanane, l'Ecole Supérieure de technologie Essaouira

"Utilisation du smartphone pendant l’expérience de loisir : le rôle des facteurs contextuels."
Tan Vo Thanh, Ecole Supérieure de Commerce de LaRochelle; Valentina Kirova, Ecole Supérieure de Commerce de LaRochelle

"L’insertion du tourisme en milieu fragile entre finalités aménagistes et vulnérabilité du milieu, cohérence ou paradoxe ? Cas de la station touristique Taghazout Bay et de l’écolodge Atlas Kasbah."
Khalid Benamara, l’Université Ibn Zohr; Essaadia Ait Lhou, l’Université Ibn Zohr; Mohamed Ait Nacer, École Doctorale Sciences de l’Homme et de la Société

"L’evaluation de la competitivite touristique de destinations : etude de trois villes patrimoines ; Hue (Vietnam), Hoi An (Vietnam) et Luang Prabang (Laos)."
Phan Van Thuy, Université de Perpignan Via Domitia; Laurent Botti, Université de Perpignan Via Domitia; Tan Vo Thanh, Ecole Supérieure de Commerce de LaRochelle


Moderators
avatar for Isabelle Falardeau

Isabelle Falardeau

Doctorate Student, Université Laval
Isabelle Falardeau is a doctorate student studying tourism within the geography department at Université Laval (Québec). She acts as coordinator for the Research Chair in Partnership on Authenticity and Innovation in Tourism (Québec-Charlevoix). Isabelle’s research interests... Read More →

Speakers
BH

Bouaabid Hanane

l'Ecole Supérieure de technologie Essaouira au Maroc
avatar for Hadach Mohamed

Hadach Mohamed

Professeur d’enseignement supérieur, l'Ecole Supérieure de technologie Essaouira au Maroc
Auteur de plusieurs publication dont: Hadach, M., & Tebbaa, O. (2015). Les partenariats entre les acteurs de tourisme pour la mise en place de durabilité, le cas de la région Marrakech Tensuft Alhaouz, au Maroc. La Revue Gestion et Organisation, 7(2), 69-76.). Hadach, M. (2016... Read More →
avatar for Mohamed Ait Nacer

Mohamed Ait Nacer

l'Université de Picardie Jules Verne
Mohamed Ait Nacer is an administrator at the Moroccan Ministry of National Education. He is a laureate of the National School of Administration of Rabat, has a Master of Tourism and Communication degree, and is currently a Ph.D. student in Human Geography at the University of Picardie... Read More →
avatar for Tan Vo Thanh, Ph.D.

Tan Vo Thanh, Ph.D.

Professeur Associé, Groupe Sup de Co La Rochelle
Tan Vo Thanh obtained his Ph.D. in Tourism Science from the University of Perpignan Via Domitia, France. He is currently an associate professor at the Sup Co Co Group in La Rochelle, France. His recent research has been published in peer-reviewed journals such as the European Journal... Read More →
avatar for Khalid Benamara, Ph.D.

Khalid Benamara, Ph.D.

Research-Affiliated Professor, Ibn Zohr University
Khalid Benamara, Ph.D., is a research-affiliated professor in the Department of Business Economics at Ibn Zohr University in Agadir, Morocco. He earned his Doctorate in Social Economy from Toulouse University in Jean-Jaurès, France and both his Specialized Master in Tourism and Communication... Read More →


Wednesday June 21, 2017 13:45 - 15:00
Portneuf/Sainte-Foy

13:45

Challenges and Opportunities Researching with Indigenous Populations | Défis et opportunités dans la recherche avec les peuples autochtones

Andrew Peters, Ph.D. (aborigine), Swinburne University of Technology, Australia: 
This paper examines the role of The Coranderrk Festival, a music festival held at the site of the Coranderrk Aboriginal Reserve near Healesville in Victoria, Australia in exemplifying postcolonial progress in Australia. Within the contemporary cultural setting, this is achieved through three key characteristics of Indigenous culture – place, people, and music. This paper examines how attendees, organizers, and performers came together to symbolize a construction of contemporary cultural identity that embodies traditional Indigenous knowledge within a mainstream framework of musical performance.

Andrew Orawiec, Researcher with the Government of Nunavut: The summer of 2016 saw the Crystal Serenity become the largest passenger vessel to transit the Northwest Passage. This voyage marks a shift for cruise tourism development in Nunavut, opening the possibility of similar additional large-scale cruise vessels visiting in the future. The research conducted here examines the Crystal Serenity's voyage through the lens of sustainability as outlined by Nunavut's Tunngasaiji tourism strategy, with comparisons made to the expedition-style cruise ships that normally ply Canada's Arctic waters. Community interviews, passenger surveys, and a greenhouse gas inventory are complementary pieces to assess the Crystal Serenity's relative sustainability performance - helping to chart the course for Arctic cruise tourism development moving forward.

Daniel Nāho‘opi‘i, Executive Vice President, SMS Research & Marketing Services, Inc.: To the kanaka maoli (Native Hawaiians) tourism is a double edged sword. Most Native Hawaiians recognize that tourism brings economic benefit. However, compared to the general resident population, Native Hawaiians are less likely to feel that the net benefits of tourism outweigh the negative impacts. What are the various impacts of tourism on the Native Hawaiian community and can we identify changing attitudes towards tourism? Has tourism in Hawai‘i transitioned from a mass tourism to a sustainable tourism that does not disrupt the transfer of indigenous knowledge? Have the leaders of the tourism industry worked collaboratively with Native Hawaiians resulting in equitable benefits for communities, and positive efforts to strengthening kanaka voices in tourism development?

Moderators
avatar for Lydia Zorn

Lydia Zorn

Partner, Insignia Marketing Research
Lydia Zorn is a founding partner with Insignia and leads its strategic planning and qualitative practice. She is an expert strategist, business advisor, qualitative and quantitative interpreter, with over 25 years’ experience in tourism research and strategic planning. As a tourism... Read More →

Speakers
avatar for Daniel Nāho‘opi‘i

Daniel Nāho‘opi‘i

Executive Vice President, SMS Research & Marketing Services, Inc.
Daniel Nāho‘opi‘i brings two decades of extensive experience in marketing research and evaluation to his responsibilities for the Hawai‘i Tourism Authority. He oversees the production, organization, and interpretation of data related to Hawai‘i’s visitor industry, and he... Read More →
avatar for Andrew Orawiec

Andrew Orawiec

Research Analyst, Tourism and Cultural Industries Division, Government of Nunavut
Andrew Orawiec is a recent graduate of the second cohort of the University of Toronto’s Master of Science in Sustainability Management program. His research interests include sustainable tourism for development, with particular emphasis on marine and coastal tourism. In 2017, Andrew... Read More →
avatar for Andrew Peters, Ph.D.

Andrew Peters, Ph.D.

Lecturer, Swinburne University of Technology
Andrew Peters, Ph.D., is a Wurundjeri/Yorta Yorta man and Lecturer in both Indigenous Studies and Tourism at Swinburne University, Melbourne. He recently earned his Ph.D. with a dissertation that looked at contemporary impacts on indigenous identity, including education, sports, and... Read More →


Wednesday June 21, 2017 13:45 - 15:00
Villeray

13:45

Conversation Starters: Trends in Travel Research for the Next Five Years | Sujets à discuter: tendances de la recherche en tourisme pour les cinq prochaines années


In this session, four young professionals will present their thoughts on research trends that could affect the travel and tourism industry in the next five years. The presenters will each have five minutes to introduce their research trend, discuss its importance, and outline potential challenges and opportunities related to their research trend.

The presenters will then lead audience members in small group conversations to share ideas on how to address these trends. The session will conclude with the presenters providing “take away” ideas from their small group conversations.

This session has been designed to generate networking opportunities and conversation among participants. The presenters will be required to utilize a presentation which emphasizes the rapid introduction of ideas using mostly pictures rather than text. This style will result in a lively session with plenty of the time for audience members to talk and share ideas.

ttra 2017 Conversation Starters Topics

Harnessing Narcissism to Gain a Competitive Advantage: The Role of Local Tourism Experiences

Presented by: B. Bynum Boley, Ph.D., Assistant Professor of Natural Resources Recreation and Tourism, University of Georgia

Three demand-side narcissistic forces are converging at once to raise the importance of marketing a destination’s unique natural and cultural resources. These include a growing emphasis from tourists to appear sustainable while on vacation, their desire for unique locally-based experiences, and the ability for tourists to leverage these manicured “sustainable experiences” into social status through posting them on social media.  This talk will focus on the importance of understanding these three trends and how destination marketers can utilize research to harness these trends in order to create a more competitive tourism destination. 

 

Integrating Research into Tourism Crisis Management

Presented by: Ashley Schroeder, Ph.D., Assistant Professor, University of Hawaii at Manoa; Managing Director, Tourism Crisis Management Initiative

In recent times, there has been a documented increase in crises around the globe. The frequency, strength, and intensity of crises has amplified, often causing dramatic environmental, social, and economic consequences which affect destinations.  Tourism is considered to be one of the most vulnerable industries in the world, as a wide variety of natural and man-made crises have had significant effects on the tourism industry. At the same time, attention to safety, security, and crisis management has dramatically heightened. As a result of this trend, there has been increasing pressure on destinations and tourism organizations to effectively manage their business and safeguard both their visitors and their images. Accordingly, there is a significant need to prioritize crisis management initiatives in the tourism industry. This discussion will focus on how research can contribute to a better understanding of factors which promote successful reduction, readiness, response, and recovery. In addition, the role of research in providing responsive and innovative solutions to destination managers and industry partners will be discussed. Examples of how destination managers and industry partners have integrated research into their tourism crisis management initiatives will also be presented.

 

Intersectionality in Tourism Marketing: Appealing to Consumer Identities

Presented by: Kate Thompson, Research Manager, Destination DC

As our organizations think about marketing strategies, we consider the different parts of our visitor base, and market accordingly. At conferences like these, we think about how these groups are defined, what their interests are, their travel tendencies, and the best ways to access them. We feature these groups in all types of ads, provide specific content in guides and online, and constantly watch for changes in their behavior. However, we often forget about how these identities intersect with others. An LGBTQ Millennial with children may travel more like the average family than other members of the LGBTQ community or Millennials. This presentation will focus on the research behind these concepts and ways to market to these groups while highlighting the diversity of people and opportunities in our destinations.

 

Utilizing New Methodologies and Predictive Metrics for Tracking Global Travel 

Presented by: Andria Godfrey, Director of Accounts, ADARA

The amount of data available for tracking and evaluating travel is increasing at an astronomical rate, providing the industry with new metrics for keeping the pulse on travel trends as well as employing the use of new predictive measures. Primarily in the International space, we are now able to track travel behavior in real time to an extent that was not previously possible. Where we as an industry used to mostly look backward to what has occurred, we now are able to see travel behavior today as well as utilize predictive data to gain insight as to what's ahead.  Keeping a constant pulse on new metrics allows us as an industry to better understand how global events are impacting the industry.


Moderators
avatar for Lauren Hasen-Flaschen

Lauren Hasen-Flaschen

Director of Research, Visit Philiadehlpia
Lauren Hansen-Flaschen is Director of Research at VISIT PHILADELPHIA. She drives the organization’s quantitative and qualitative research to guide and evaluate marketing campaigns and new initiatives. Lauren currently serves on U.S. Travel Association’s research task force and... Read More →
avatar for Whitney Knollenberg, Ph.D.

Whitney Knollenberg, Ph.D.

Assistant Professor, Department of Parks, Recreation, and Tourism Management, North Carolina State University
Whitney Knollenberg's, Ph.D., research focuses on the role of leadership in the forces that shape tourism development, including planning, power, policy, and partnerships. Recently she has examined political leaders in tourism and tourism advocates and their efforts to gain political... Read More →

Speakers
avatar for Andria Godfrey

Andria Godfrey

Director of Accounts, ADARA
Andria Godfrey recently joined the Adara team as Director of Accounts. With a strong background in DMO marketing and research, Andria works with Adara’s DMO clients to gather and integrate real-time analytics into their marketing and advertising efforts that ultimately yield stronger... Read More →
avatar for Ashley Schroeder, Ph.D.

Ashley Schroeder, Ph.D.

Assistant Professor, University of Hawaii at Manoa, Managing Director, Tourism Crisis Management Initiative
Ashley Schroeder, Ph.D., is an Assistant Professor in the School of Travel Industry Management at the University of Hawaii at Manoa, as well as the Managing Director of the Tourism Crisis Management Initiative at the University of Florida. Her research focuses on proactive tourism... Read More →
avatar for B. Bynum Boley, Ph.D.

B. Bynum Boley, Ph.D.

Assistant Professor of Natural Resources Recreation and Tourism, University of Georgia
B. Bynum Boley, Ph.D., is an Assistant Professor of Natural Resources Recreation and Tourism within the Warnell School of Forestry and Natural Resources at the University of Georgia. His research focuses on sustainable tourism development and how the unique natural and cultural resources... Read More →
avatar for Kate Thompson

Kate Thompson

Research Manager, Destination DC
Kate Thompson is the Research Manager at Destination DC (DDC), the DMO for Washington, DC. She has been with DDC for four years, managing the hospitality industry data and research studies and distilling that data to strategically impact organization-wide strategies. She has presented... Read More →

Sponsors
avatar for ADARA (DIAMOND)

ADARA (DIAMOND)

www.adara.com


Wednesday June 21, 2017 13:45 - 15:00
De Tourny

15:00

Coffee Break | Pause-café
Sponsors
avatar for Visit California

Visit California

industry.visitcalifornia.com


Wednesday June 21, 2017 15:00 - 15:30
Grande Place (Foyer Area)

15:30

Academic Stream I - Creative, Smart, and Sustainable Destinations | Branche académique I - Destinations créatives, intelligentes et durables

"Categorization of Destinations and Formation of Mental Destination Representations:  A Parallel Biclustering Analysis."
Fumiko Kano Glückstad, Copenhagen Business School; Florian Kock, Copenhagen Business School; Alexander Josiassen, Copenhagen Business School; Albert Assaf, University of Massachusetts-Amherst


"Are Adult Live Performance Venues Helping or Hindering Tourism? Community versus Stakeholders’ Perspectives in a U.S. Historic District."
Bridget Bordelon, University of New Orleans; Emerson Hemperley, University of New Orleans

"The Economic Benefits (?) of Cruise Tourism for Caribbean Destinations."
Paul Wilkinson, York University

"Destination Advertising in a Smarter Way: A Machine Learning Model for DMOs’ Photo Selection."
Ning Deng, Beijing International Studies University; Xiang (Robert) Li, Temple University

Moderators
avatar for B. Bynum Boley, Ph.D.

B. Bynum Boley, Ph.D.

Assistant Professor of Natural Resources Recreation and Tourism, University of Georgia
B. Bynum Boley, Ph.D., is an Assistant Professor of Natural Resources Recreation and Tourism within the Warnell School of Forestry and Natural Resources at the University of Georgia. His research focuses on sustainable tourism development and how the unique natural and cultural resources... Read More →

Speakers
avatar for Florian Kock

Florian Kock

Ph.D. Candidate, Copenhagen Business School
Florian Kock is a Ph.D. candidate at the Copenhagen Business School and the Royal Melbourne Institute of Technology. His research interests include destination marketing and tourist behavior; international and intercultural marketing and consumer behavior; the role of emotions in... Read More →
avatar for Ning Deng, Ph.D.

Ning Deng, Ph.D.

Dean of the Department of Travel eCommerce and Marketing in School of Tourism management, Beijing International Studies University
Ning Deng, Ph.D., started his career at Lenovo as a staff researcher on cloud computing and applications development. After two years with Lenovo, he joined Beijing International Studies University (BISU) in 2014 as an assistant professor, and now he is the dean of the department... Read More →
avatar for Fumiko Kano Glückstad, Ph.D.

Fumiko Kano Glückstad, Ph.D.

Associate Professor, Copenhagen Business School
Fumiko Kano Glückstad, Ph.D., is an Associate Professor at Copenhagen Business School. She holds a Ph.D. specialized in cross-cultural communication and cognition. Fumiko has been working closely with researchers in the field of machine learning and artificial intelligence for the... Read More →
avatar for Paul F. Wilkinson, Ph.D.

Paul F. Wilkinson, Ph.D.

Professor Emeritus in the Faculty of Environmental Studies, York University
Paul Wilkinson, Ph.D., is a University Professor Emeritus of York University and a Professor Emeritus in the Faculty of Environmental Studies at York University. He is a geographer who has undertaken research and published in the fields of tourism policy and planning, protected area... Read More →
avatar for Bridget M. Bordelon, Ph.D.

Bridget M. Bordelon, Ph.D.

Lester E. Kabacoff Endowed Chair, University of New Orleans


Wednesday June 21, 2017 15:30 - 16:45
Dufferin

15:30

Academic Stream II - Disruptive Technology and Radical Innovation | Branche académique II - Technologie perturbatrice et innovation radicale

"Trust in Service Robots among Cruise Travelers." 

Iis Tussyadiah, University of Surrey; Florian Zach, Washington State University; Jianxi Wang, Shanghai Maritime University

"Factors Affecting Mobile Device Use at Festival Attractions." 
Christine Van Winkle, University of Manitoba; Jill NH Bueddefeld, University of Manitoba; Kelly MacKay, Ryerson University; Elizabeth Halpenny, University of Alberta

"Tourism Market Segmentation Using Big Data Approach: Where is the Next Non-Stop Destination?" 
So Young Park, The Pennsylvania State University; Bing Pan, The Pennsylvania State University

Moderators
avatar for Kelly J. MacKay, Ph.D.

Kelly J. MacKay, Ph.D.

Ryerson University

Speakers
avatar for Bing Pan

Bing Pan

Associate Professor, Dept of Recreation, Park & Tourism Management, Penn State University
avatar for So Young Park

So Young Park

Ph.D. candidate, Pennsylvania State University
So Young Park, M.S., is a Ph.D. candidate in the Department of Recreation, Park, and Tourism Management at Pennsylvania State University, University Park. Her research interests include data-driven analysis in tourism, information science in tourism, and human rights issues in to... Read More →
avatar for Elizabeth Halpenny, Ph.D.

Elizabeth Halpenny, Ph.D.

Associate Professor, University of Alberta
Elizabeth Halpenny, Ph.D., teaches and conducts research in the areas of tourism, marketing, environmental psychology, and protected areas management. Elizabeth’s research focuses on individuals’ interactions with nature environments, tourism experience, and environmental stewardship... Read More →
avatar for Iis P. Tussyadiah, Ph.D.

Iis P. Tussyadiah, Ph.D.

Reader in Hospitality and Digital Experience, University of Surrey
Iis Tussyadiah, Ph.D., is a Reader in Hospitality and Digital Experience in School of Hospitality and Tourism Management at the University of Surrey, where she leads the Digital Visitor Economy research group and the Digital Lab. Her research interests lie in the intersection of... Read More →
avatar for Christine Van Winkle, Ph.D.

Christine Van Winkle, Ph.D.

Associate Professor, University of Manitoba
Christine Van Winkle, Ph.D., cares deeply about the role of festivals, parks, museums, and interpretative centers in our communities. Her research focuses on visitors’ experiences in these tourism and leisure settings and seeks to understand how to enhance the visitors’ experiences... Read More →
avatar for Kelly J. MacKay, Ph.D.

Kelly J. MacKay, Ph.D.

Ryerson University


Wednesday June 21, 2017 15:30 - 16:45
Portneuf/Sainte-Foy

15:30

Academic Stream III - New Insights on Consumer Behavior | Branche académique III - Nouvelles perspectives sur le comportement des consommateurs

"Does the Listener Matter? How a Listener Affects the Storyteller's Memory of a Tourism Experience." 

Vincent Tung, Hong Kong Polytechnic University; Catherine Cheung, Hong Kong Polytechnic University; Rob Law, Hong Kong Polytechnic University

"Does One Size Fit All? Using the Same Memorable Tourist Experience (MTE) Scale to Measure MTEs Across Divergent Major Tourist Attractions." 
Berendien Lubbe, University of Pretoria; Felicite Fairer-Wessels, University of Pretoria; Anneli Douglas, University of Pretoria; Elizabeth Ann du Preez, University of Pretoria

"Mapping the Competitive Position of Atlantic Canadian Provinces as Travel Destinations: Based on American Residents' Perceptions of Destination Attributes."
DongKoo Yun, Centre for Tourism Research; Melissa James MacEachern, University of Prince Edward Island

Moderators
avatar for Ashley Schroeder, Ph.D.

Ashley Schroeder, Ph.D.

Assistant Professor, University of Hawaii at Manoa, Managing Director, Tourism Crisis Management Initiative
Ashley Schroeder, Ph.D., is an Assistant Professor in the School of Travel Industry Management at the University of Hawaii at Manoa, as well as the Managing Director of the Tourism Crisis Management Initiative at the University of Florida. Her research focuses on proactive tourism... Read More →

Speakers
avatar for Berendien A. Lubbe

Berendien A. Lubbe

Head of the Division: Tourism Management in the Faculty of Economic and Management Sciences, University of Pretoria
Berendien Lubbe is currently Head of the Division of Tourism Management in the Faculty of Economic and Management Sciences at the University of Pretoria. Her current research in the tourism field covers topics such as tourism competitiveness, the role of air transport in tourism... Read More →
avatar for DongKoo Yun, Ph.D.

DongKoo Yun, Ph.D.

Research Director, Centre for Tourism Research in Prince Edward Island, Canada
Dongkoo Yun, Ph.D., is Research Director at the Centre for Tourism Research in Prince Edward Island, Canada. At the research center, he has been successfully working and collaborating with government, industry, and other communities. Dr. Yun is dedicated to academic accuracy and... Read More →
avatar for Vincent Tung, Ph.D.

Vincent Tung, Ph.D.

Assistant Professor, Hong Kong Polytechnic University


Wednesday June 21, 2017 15:30 - 16:45
Courville/Montmorency

15:30

Estimating Visitor Volumes | Estimer le volume de visiteurs
Moderators
avatar for Berkeley Young

Berkeley Young

President, Young Strategies, Inc.

Speakers
avatar for Dave Bratton

Dave Bratton

Owner, Destination Analysts, Inc.
David Bratton is Destination Analysts’ founder and has worked with destinations around the world. He holds a B.S. in economics from Iowa State University and an M.A. in economics from the University of Arizona. Bratton served as an economist for the US Department of Commerce in... Read More →
avatar for Andrea Huisden

Andrea Huisden

Research Analyst, SMARInsights
Andrea Huisden joined SMARI as a fledgling analyst in 1998, a few years after graduating from Notre Dame. She left to see the world, start a family, and earn an MBA from the University of Florida. She’s been back at SMARI since 2012. A creative problem solver with a unique perspective... Read More →
avatar for Donna Larsen

Donna Larsen

Partner, DataPath Systems
Donna Larsen has worked in travel and tourism research and strategic planning for over 30 years. During that time, she has consulted with major hotel chains, airlines, destinations, and government organizations. Donna’s primary focus is on research methodology, sampling, and data... Read More →
avatar for Christopher Pike

Christopher Pike

Director of Impact Studies, Tourism Economics
Christopher Pike is the Director of Impact Studies within Oxford Economics’ Tourism Economics Division and is responsible for measuring the economic impact of tourism activity. Chris works on projects that range from local, like the impact of individual events, to universal, including... Read More →
avatar for Cheryl Schutz

Cheryl Schutz

Vice President, Client Intelligence & Account Services, D.K.Shifflet
avatar for Dmitry Shkolnik

Dmitry Shkolnik

Data Scientist, Destination Canada
Dmitry Shkolnik works as data scientist with Destination Canada, Canada’s national tourism marketing organization. His work focuses on research and development efforts to advance understanding of tourist behavior and activity in support of Canada’s tourism industry.

Sponsors
avatar for Travel Nevada

Travel Nevada

www.travelnevada.com


Wednesday June 21, 2017 15:30 - 16:45
Saint-Louis/Kent

17:00

Ideas Fair, Bingo, and Reception | Foire aux idées, Bingo et réception


Join us for the very popular Ideas Fair on Wednesday evening.  This is a chance to see new research presented in a creative way.  These visual papers offer a different way to experience research!  Please be sure to take a bingo card and visit the various presenters.

When you have a bingo, turn your card in at the registration desk for a chance to win a 2018 ttra Annual Conference registration.  All cards must be received by 11:45 AM on Thursday to be entered into the drawing.

We will also have a signature drink, hosted by the Ideas Fair sponsor, William Angliss Institute as well as some snacks.  There will be a cash bar available.   Please have a drink, eat some munchies and check out the papers (see listing below)!  You’ll be glad you did.  


"An Investigation of the Influence of Chronotype and Time-of-Day on Travellers’ Behavioural Intentions and Overall Satisfaction with a Tourist Destination." 

Maryse Côté-Hamel, Université Laval

"Brexit Referendum Influence on Londoners’ Overseas Travelling." 
Nikolaos Pappas, University of Sunderland

"Coping and Co-Creating Strategy to Overcome Tourist-To-Tourist Encounter by Using Critical Incident Technique."
Hsuan Hsuan Chang, Ming Chuan University

"Destination Advertising in a Smarter Way: A Machine Learning Model for DMOs’ Photo Selection."
Ning Deng, Beijing International Studies University; Xiang (Robert) Li, Temple University

"Does Destination Image Affect Tourist Satisfaction and Visit Recommendation at a Small Cruise Port?"
Jenny Cave, University of Waikato; Thu Thi Trinh, Pegasus International College

"Drivers of Customer Value in a Zoological Theme Park." 
Marc-Antoine Vachon, Université du Québec à Montréal; Laurence Boyer-Turp, Université du Québec à Montréal

"Effects of Touristic Elements in Photographs on Potential Visitors’ Evaluations of a Volcano." 
Ryota Nakamata, Tokyo Metropolitan University; Taketo Naoi, Tokyo Metropolitan University; Shoji Iijima, University of the Ryukyus

"Glocalization Management Strategies of NGOs Engaged in Transformative Tourism." 
Joelle Soulard, Virginia Polytechnic Institute and State University; Nancy McGehee, Virginia Polytechnic Institute and State University

"Measuring Loyalty in Tourism Events: Evidence from the World Travel Market." 
Marietta Fragkogianni, University of Suffolk

"Optimizing Social Media Functionalities and Message Format for Persuasive Crisis Communication in Tourism." 
Ahmad Fitri Amir, University of Florida; Lori Pennington-Gray, University of Florida

"Paris, Je T’aime: (Post) Feminist Identities, Emotional Geographies and Women’s Travel Narratives of Paris." 
Kelley McClinchey, Wilfrid Laurier University

"Passport to Terrorism." 
Danielle Barbe, University of Florida

"Role of Service Leadership in Transforming Supply Chains in the Accommodation Sector."
Kimberley Thomas-Francois, University of Guelph; Marion Joppe, University of Guelph; Michael von Massow, University of Guelph

"Sub-Dimensions of Destination Brand Love and Their Influences on Destination Brand Loyalty." 
Kai Jiang, University of Waterloo; Luke Potwarka, University of Waterloo; Mark Havitz, University of Waterloo

"Sustainable Promotion of Homestay Tourism in the Remote Himalayas of India." 
Jyoti Sood, Arizona State University; Deepak Chhabra, Arizona State University; Kathleen Andereck, Arizona State University

"Technology Meets Tradition in Central Asia. Kazakhstan: A Case Study of Implementation of Business Tourism Institutions."
Slawomir Wroblewski, Narxoz University

"The VFR Hosting Activity of Immigrant and Canadian-Born Residents." 
Tom Griffin, Ryerson University; Daniel Guttentag, Ryerson University

"Tourism Market Segmentation Using Big Data Approach: Where is the Next Non-Stop Destination?" 
So Young Park, The Pennsylvania State University; Bing Pan, The Pennsylvania State University

"Tourist-to-Tourist Encounter Effect: More Conflicts or Less?"
Hsuan Hsuan Chang, Ming Chuan University

"Wine Tourism and Gastronomy in North Portugal."
Darko Dimitrovski, Universidade de Trás-os-Montes e Alto Douro

"Would Self-determination Intervention Facilitate Leisure Travel Pursuit at Different Challenge Levels? The Exploration among People with Mobility Impairments." 
Ye Zhang, Florida Atlantic University; Jie Gao, Montclair State University; Peter Ricci, Florida Atlantic University; Ye (Sandy) Shen, University of Guelph

"Une approche participative pour évaluer les risques et les opportunités touristiques dans un contexte climatique en évolution au Québec (Canada)."
Kate Germain, Université du Québec à Montréal; Claude Péloquin, Université du Québec à Montréal; Stéphanie Bleau,  Ouranos - Consortium sur les changements climatiques; Marc-Antoine Vachon, Université du Québec à Montréal


Speakers
avatar for Danielle Barbe

Danielle Barbe

Doctoral Student in the Department of Tourism, Recreation and Sports Management, University of Florida
Danielle Barbe is a doctoral student in the Department of Tourism, Recreation and Sports Management at the University of Florida (UF). At UF, Danielle works closely with the Tourism Crisis Management Initiative, conducting research on the ways to improve crisis management strategies... Read More →
avatar for Hsuan Hsuan Chang

Hsuan Hsuan Chang

Professor at Department of Leisure and Recreation Management, School of Tourism, Ming Chan University, Taiwan
Hsuan Hsuan Chang is a full-time professor in the Department of Leisure and Recreation Management at the School of Tourism, Ming Chan University in Taiwan. She has previously researched the wayfinding behavior of tourists while traveling in unfamiliar destinations and published two... Read More →
DD

Darko Dimitrovski

Universidade de Trás-os-Montes e Alto Douro
avatar for Marietta Fragkogianni

Marietta Fragkogianni

Lecturer in Marketing and Destination Development, University of Suffolk
avatar for Kai Jiang

Kai Jiang

Ph.D. candidate at the Department of Recreation and Leisure Studies, University of Waterloo
Kai Jiang is currently a Ph.D. candidate in the Department of Recreation and Leisure Studies at University of Waterloo (UWaterloo), Canada. She worked for Canadian Index of Wellbeing (CIW) as a research assistant for two years. Before joining UWaterloo, she graduated from the Hong... Read More →
RN

Ryota Nakamata

Tokyo Metropolitan University
TN

Taketo Naoi

Tokyo Metropolitan University
avatar for Bing Pan

Bing Pan

Associate Professor, Dept of Recreation, Park & Tourism Management, Penn State University
avatar for So Young Park

So Young Park

Ph.D. candidate, Pennsylvania State University
So Young Park, M.S., is a Ph.D. candidate in the Department of Recreation, Park, and Tourism Management at Pennsylvania State University, University Park. Her research interests include data-driven analysis in tourism, information science in tourism, and human rights issues in to... Read More →
avatar for Nikolaos Pappas, Ph.D.

Nikolaos Pappas, Ph.D.

Reader in Tourism Hospitality & Events, University of Sunderland
avatar for Tom Griffin, Ph.D.

Tom Griffin, Ph.D.

Assistant Professor, Ryerson University
MV

Marc-Antoine Vachon, Ph.D.

Université du Québec à Montréal
Marc-Antoine Vachon, Ph.D., is co-holder of the Transat Chair in Tourism and Associate Professor of Marketing at the School of Management of the University of Quebec in Montreal (ESG UQAM). He specializes in the study of tourism services, destination marketing, and inter-organizational... Read More →
avatar for Nancy McGehee, Ph.D.

Nancy McGehee, Ph.D.

Professor, Pamplin College of Business, Virginia Tech
Nancy Gard McGehee, Ph.D., is currently Professor and Head of the Department of Hospitality and Tourism Management at Virginia Tech. Throughout her academic career, Dr. McGehee has focused on the volunteer tourism and rural tourism development segment of the industry, which began... Read More →
avatar for Kelley A. McClinchey, Ph.D.

Kelley A. McClinchey, Ph.D.

Sessional Instructor, Wilfrid Laurier University
Kelley McClinchey, Ph.D., is a sessional instructor at Wilfrid Laurier University in Waterloo, Ontario. She has taught courses within the departments of geography and environmental studies, global studies, and political science. Broadly speaking, she is interested in the politics... Read More →
avatar for Maryse Côté-Hamel, Ph.D.

Maryse Côté-Hamel, Ph.D.

Professor in Consumer Sciences, Université Laval
avatar for Ning Deng, Ph.D.

Ning Deng, Ph.D.

Dean of the Department of Travel eCommerce and Marketing in School of Tourism management, Beijing International Studies University
Ning Deng, Ph.D., started his career at Lenovo as a staff researcher on cloud computing and applications development. After two years with Lenovo, he joined Beijing International Studies University (BISU) in 2014 as an assistant professor, and now he is the dean of the department... Read More →
avatar for Jenny Cave, Ph.D.

Jenny Cave, Ph.D.

Senior Lecturer, University of Waikato
avatar for Kathleen L. Andereck, Ph.D.

Kathleen L. Andereck, Ph.D.

Director of the School of Community Resources and Development, Arizona State University
Kathleen Andereck, Ph.D., is the director of the School of Community Resources and Development at Arizona State University, where she also holds the rank of Professor. Dr. Andereck’s research focuses on the tourism experience from the perspective of both visitors and residents... Read More →
avatar for Kimberley Thomas-Francois, Ph.D.

Kimberley Thomas-Francois, Ph.D.

Sessional Lecturer, University of Guelph
avatar for Lori Pennington-Gray, Ph.D.

Lori Pennington-Gray, Ph.D.

Director of the Tourism Crisis Management Initiative, University of Florida
Lori Pennington-Gray, Ph.D., is the Director of the Tourism Crisis Management Initiative at the University of Florida, as well as a Professor in the Department of Tourism, Recreation, and Sport Management. Her research uses a “systems approach” to understand both demand-side and... Read More →
avatar for Marion Joppe, Ph.D.

Marion Joppe, Ph.D.

ttra Conference Chair, Professor, University of Guelph
avatar for Ye (Sandy) Shen

Ye (Sandy) Shen

Ph.D. Candidate, University of Guelph
avatar for Joelle Soulard

Joelle Soulard

Ph.D. Student, Virginia Polytechnic Institute and State University
avatar for Slawomir Wroblewski

Slawomir Wroblewski

Assistant Professor of Marketing at the International Business School, Narxoz University, Almaty, Kazakhstan
A former diplomat, trained in journalism and political science, tireless in developing business relations and international cooperation of professionals. Academic lecturer in several countries: USA, Belgium, Hungary, Ukraine, his homeland Poland, and currently Kazakhstan. Inspiring... Read More →

Sponsors
avatar for William Angliss Institute

William Angliss Institute

www.angliss.edu.au


Wednesday June 21, 2017 17:00 - 18:30
Porte du Palais/ Porte Kent/ Porte Saint-Louis

18:30

Dinner on Your Own | Souper libre


Quebec is renowned for its cuisine and Quebec City has many fine restaurants in every price range. Wednesday evening will be your opportunity to head out and enjoy the local cuisine.

To ensure you will find seating during this very busy time, Québéc City Tourism has made reservations at several popular restaurants and will be onsite at the conference to help with your selection.

Plan to stop by the Québéc City Tourism Welcome Table to make your reservation on Tuesday from 11 am to 2 pm and on Wednesday from 8 am to 2 pm.

To help you plan, see the list of available restaurants below:

Located on Grande-Allée Street:

Les 3 Brasseurs Grande-Allée

Pot de Vin restaurant Grande-Allée

Bistro-Bar Ciel!

Bistro l’Atelier

Restaurant Le Louis-Hébert

Savini Resto Lounge

Located on Saint-Louis Street:

La Bûche

Chez Jules

Located on Saint-Jean Street:

Restaurant Beffroi Steak House

Ristorante Il Teatro

L’Entrecôte Saint-Jean

BE Club Bistro Bar

Chez Boulay Bistro Boréal

Tournebroche

Portofino Bistro Italiano

Located on Saint-Paul Street:

Legende Restaurant

Located on Cartier Avenue:

Graffiti

Located on Jacques-Parizeau street (Near the Grand Théâtre):

47e Parallèle restaurant


Wednesday June 21, 2017 18:30 - 21:00
Various Restaurants in Quebec City

21:00

 
Thursday, June 22
 

07:30

07:30

08:30

ttra Business Meeting / Branding Announcement | Réunion d'affaires ttra / Annonce concernant l'image de marque
Speakers
avatar for Susan Bruinzeel

Susan Bruinzeel

President, Travel and Tourism Research Association, Sr. Director of Planning and Research, San Diego Tourism Authority
Susan Bruinzeel is currently the Senior Director of Planning and Research for the San Diego Tourism Authority, where she has worked for the last 14 years, developing the research and data to inform the marketing and strategic direction of the organization and evaluate the performance... Read More →


Thursday June 22, 2017 08:30 - 09:00
Saint-Louis/Kent

09:00

Too Big for Big Data: How We Can Answer Travel & Tourism's Toughest Questions | Trop plein de données massives: comment répondre aux questions en suspend de l’industrie touristiques


We've got more data than we ever dreamed possible...so why are answers so hard to come by? Jon Bromstein, Analytical Lead at Google Canada, will discuss the need to re-examine the way we ask questions as he walks through the truths, myths, and endless possibilities of the information Google generates and analyzes every day. 

----------
Nous avons désormais accès à plus de données que nous en avions rêvé… alors pourquoi est-ce si difficile de les faire parler ? Jon Bromstein, expert en analyse de données chez Google Canada, discutera de l’impératif de revoir notre manière de questionner les données. Il déboulonnera les mythes et exposera les possibilités infinies à exploiter à partir des données que Google génère.


Speakers
avatar for Jon Bromstein

Jon Bromstein

Analytical Lead, Google
Following a 6-year career in credit analytics and product management at Capital One Canada, Jon Bromstein joined Google as the Analytical Lead for Travel in early 2013. Today he oversees analytics across Travel and Tourism, along with the Canadian public sector. Jon is passionate... Read More →

Sponsors
avatar for Province of Québec

Province of Québec

www.quebecoriginal.com/en-ca


Thursday June 22, 2017 09:00 - 09:30
Saint-Louis/Kent

09:30

ttra Talk: Airbnb & Hotel Performance: An Analysis of Proprietary Data in 13 Global Markets | Discussions TTRA: Airbnb et la performance hôtelière: analyse des données de propriétaires dans 13 marchés globaux

Recently STR conducted an analysis of 13 global markets with unprecedented access to Airbnb data from December 2013 through July 2016. By comparing this data to traditional hotel data, we were able to draw comparisons and look for potential impact. Attend to hear key takeaways from this "first of its kind" study. 

Speakers
avatar for Duane Vinson

Duane Vinson

Vice President at STR, Assistant Director - STR SHARE Center
Duane Vinson is a Vice President at STR and the Assistant Director of the STR SHARE Center, a program that, in cooperation with the American Hotel & Lodging Association Educational Institute and ICHRIE, works with hospitality and tourism schools around the world to provide thorough... Read More →


Thursday June 22, 2017 09:30 - 09:45
Saint-Louis/Kent

09:45

10:15

Academic Stream I - Creative, Smart, and Sustainable Destinations | Branche académique I - Destinations créatives, intelligentes et durables

"Toward A Comprehensive Destination Crisis Resilience Framework." 
Ignatius Cahyanto, Black Hills State University; Lori Pennington-Gray, University of Florida

"How to Prevent Tourists from Canceling when a Disaster Hits the Destination: Promising Measures, Crisis-resistant Target Segment and Leveraging Peer-to-peer Networks."
Homa Hajibaba, The University of Queensland; Sara Dolnicar, University of Wollongong

New Insights into Tourists’ Risk Perceptions: A Comparison of Affective and Cognitive Evaluations of Risk across Multiple Destination Contexts."
Ashley Schroeder, University of Hawaii, Manoa; Lori Pennington-Gray, University of Florida

Moderators
avatar for Whitney Knollenberg, Ph.D.

Whitney Knollenberg, Ph.D.

Assistant Professor, Department of Parks, Recreation, and Tourism Management, North Carolina State University
Whitney Knollenberg's, Ph.D., research focuses on the role of leadership in the forces that shape tourism development, including planning, power, policy, and partnerships. Recently she has examined political leaders in tourism and tourism advocates and their efforts to gain political... Read More →

Speakers
avatar for Ashley Schroeder, Ph.D.

Ashley Schroeder, Ph.D.

Assistant Professor, University of Hawaii at Manoa, Managing Director, Tourism Crisis Management Initiative
Ashley Schroeder, Ph.D., is an Assistant Professor in the School of Travel Industry Management at the University of Hawaii at Manoa, as well as the Managing Director of the Tourism Crisis Management Initiative at the University of Florida. Her research focuses on proactive tourism... Read More →
avatar for Sara Dolnicar, Ph.D.

Sara Dolnicar, Ph.D.

Research Professor, The University of Queensland
avatar for Lori Pennington-Gray, Ph.D.

Lori Pennington-Gray, Ph.D.

Director of the Tourism Crisis Management Initiative, University of Florida
Lori Pennington-Gray, Ph.D., is the Director of the Tourism Crisis Management Initiative at the University of Florida, as well as a Professor in the Department of Tourism, Recreation, and Sport Management. Her research uses a “systems approach” to understand both demand-side and... Read More →


Thursday June 22, 2017 10:15 - 11:30
Dufferin

10:15

Academic Stream III - New Insights on Consumer Behavior | Branche académique III - Nouvelles perspectives sur le comportement des consommateurs

"The Role of Environmental Attitudes in Trip Spending for Motor Racing Event Attendees: Initial Findings and Future Directions." 
Jarrett Bachman, Fairleigh Dickinson University

"Social Return and Intent to Visit Cuba:  Developing and Testing the Social Return Scale." 
B. Bynum Boley, University of Georgia; Evan Jordan, Arizona State University; Carol Kline, Appalachian State University; Whitney Knollenberg, North Carolina State University

"Silent Travelers: Barriers to Providing eWOM."
Rebecca Gunn, Oral Roberts University

Moderators
avatar for Evan J. Jordan, Ph.D.

Evan J. Jordan, Ph.D.

Assistant Professor in the School of Community Resources and Development, Arizona State University
Evan Jordan, Ph.D., is an assistant professor in the School of Community Resources and Development at Arizona State University. He received his Ph.D. in Sustainable Tourism and Protected Area Management from Michigan State University. Evan’s research focuses on tourism policy... Read More →

Speakers
avatar for Whitney Knollenberg, Ph.D.

Whitney Knollenberg, Ph.D.

Assistant Professor, Department of Parks, Recreation, and Tourism Management, North Carolina State University
Whitney Knollenberg's, Ph.D., research focuses on the role of leadership in the forces that shape tourism development, including planning, power, policy, and partnerships. Recently she has examined political leaders in tourism and tourism advocates and their efforts to gain political... Read More →
avatar for Jarrett R. Bachman, Ph.D.

Jarrett R. Bachman, Ph.D.

Assistant Professor of Hospitality & Tourism Management, Fairleigh Dickinson University, Vancouver, Canada
Jarrett Bachman, Ph.D., is an Assistant Professor of Hospitality and Tourism Management at the Vancouver, Canada campus of Fairleigh Dickinson University. Dr. Bachman is also the Program Coordinator of the Hospitality and Tourism Management program at the Vancouver campus. Dr. Bachman... Read More →
avatar for B. Bynum Boley, Ph.D.

B. Bynum Boley, Ph.D.

Assistant Professor of Natural Resources Recreation and Tourism, University of Georgia
B. Bynum Boley, Ph.D., is an Assistant Professor of Natural Resources Recreation and Tourism within the Warnell School of Forestry and Natural Resources at the University of Georgia. His research focuses on sustainable tourism development and how the unique natural and cultural resources... Read More →
avatar for Rebecca Gunn, Ph.D.

Rebecca Gunn, Ph.D.

Associate Professor of Marketing, Oral Roberts University
Rebecca Gunn, Ph.D., is an Associate Professor of Marketing at Oral Roberts University in Tulsa, Oklahoma. Her three passions include travel, communication, and marketing. In her scholarly research, Rebecca focuses on blending these three areas together by studying travel behavior... Read More →


Thursday June 22, 2017 10:15 - 11:30
Courville/Montmorency

10:15

Branche académique II - Nouvelles perspectives sur le comportement des consommateurs (en français) | Academic Stream II - New Insights on Consumer Behavior (in French)


"La saisonnalité des produits touristiques hivernaux de plein air de la région de Charlevoix: Stratégies et innovations."
Andréanne Goupil, Université Laval; Pascale Marcotte, Université Laval

"Le développement touristique et sa gouvernance en milieu rural insulaire."
Marc LeBlanc, University of Moncton

"Adoption d’innovation Web: Le cas des hôtels indépendants en France."
Mustafeed Zaman, Université de Perpignan Via Domitia; Laurent Botti, Université de Perpignan Via Domitia; Tan Vo Thanh, Ecole Supérieure de Commerce de LaRochelle

"Style de vie et main-d'oeuvre en tourisme d'aventure et écotourisme sur le territoire québécois".
Christine Hersberger, Université Laval 


Moderators
PL

Patrick Legohérel

Maître de conférences - HDR, Université d'Angers

Speakers
avatar for Andréanne Goupil

Andréanne Goupil

Candidate à la maîtrise en sciences géographiques, Université Laval
Andréanne Goupil is a candidate for the master's degree in geography at Université Laval. A student member of the research chair in partnership on attractiveness and innovation in tourism (Québec - Charlevoix), her work focuses on winter tourism, seasonality, and innovation. Andréanne... Read More →
avatar for Christine Hersberger

Christine Hersberger

Chaire de recherche en partenariat sur l'attractivité et l'innovation en tourisme (Québec-Charlevoix), Université Laval
Christine Hersberger, with a professional background of more than thirteen years in the development of a tourism business specializing in adventure and ecotourism, is currently studying at the Université de Laval under the direction of Laurent Bourdeau. A member of the Attractiveness... Read More →
avatar for Tan Vo Thanh, Ph.D.

Tan Vo Thanh, Ph.D.

Professeur Associé, Groupe Sup de Co La Rochelle
Tan Vo Thanh obtained his Ph.D. in Tourism Science from the University of Perpignan Via Domitia, France. He is currently an associate professor at the Sup Co Co Group in La Rochelle, France. His recent research has been published in peer-reviewed journals such as the European Journal... Read More →
avatar for Marc LeBlanc, Ph.D.

Marc LeBlanc, Ph.D.

Professeur titulaire à l’École de kinésiologie et de loisir, l’Université de Moncton
Marc LeBlanc, Ph.D., a full professor at the School of Kinesiology and Recreation at the Université de Moncton, holds a doctorate in Tourism and Leisure Economics from the Center for Advanced Studies at the University of Aix-Marseille. His fields of research mainly concern tourism... Read More →
avatar for Mustafeed Zaman

Mustafeed Zaman

Assistant Lecturer, University of Perpignan
Mustafeed Zaman is an assistant lecturer in Management Sciences at Tourism Management Department, Faculty of Business Administration, University of Perpignan, France. His areas of specialization and research are tourism and hospitality management, service innovation, and impact of... Read More →


Thursday June 22, 2017 10:15 - 11:30
Portneuf/Sainte-Foy

10:15

Multicultural Traveler Research: The Why, How, and Insights Gained | Recherche sur le voyageur multiculturel: pourquoi, comment et nouvelles compréhensions


In today’s divisive climate, it is an especially important for U.S. tourism marketing groups to convey a message of welcome to people of all cultures.  But how can a DMO do this effectively? Saying it is one thing; being convincing—and authentic—is another.

Despite a growing amount of general consumer research on different domestic cultural populations, there is a lack of shared research on U.S. travelers of specific ethnic and cultural groups.  Conducting custom studies on cultural traveler groups can be particularly challenging because of the difficulty in attaining adequate sample size, lack of research expertise in that cultural group, and cost. Session speakers Lauren Hansen-Flaschen from VISIT PHILADELPHIA and Michael Rodenburgh from Ipsos want you to know that it is doable—and well worth it.

Working with Ipsos, VISIT PHILADELPHIA recently completed two such studies to better understand the African-American traveler and the Latino traveler from the Northeastern United States.  A major reason for these studies was to determine whether connecting and attracting these markets is effective through the general market campaign, or if VISIT PHILADELPHIA should create more tailored marketing and messaging to reach these audiences.

Based on these very recent studies, this presentation covers:

  • Reasons why tourism organizations should work hard to understand specific cultural segments
  • Suggestions on how to do the research, specific methodology and approach to analysis
  • How drivers of visitation can be similar and/or different by cultural group, and
  • Marketing strategies gained from the research insights

Speakers
avatar for Lauren Hasen-Flaschen

Lauren Hasen-Flaschen

Director of Research, Visit Philiadehlpia
Lauren Hansen-Flaschen is Director of Research at VISIT PHILADELPHIA. She drives the organization’s quantitative and qualitative research to guide and evaluate marketing campaigns and new initiatives. Lauren currently serves on U.S. Travel Association’s research task force and... Read More →
avatar for Michael Rodenburgh

Michael Rodenburgh

Executive VP, IPSOS
Michael Rodenburgh is Executive Vice President for Ipsos in Western Canada. In his role, he leads a team of 30 people focused on marketing, loyalty, and advertising research. Michael has been in the marketing research industry for over 20 years and has held senior executive positions... Read More →


Thursday June 22, 2017 10:15 - 11:30
Villeray

10:15

Using Data to Gain a Competitive Advantage from Natural and Cultural Heritage | Le recours aux données pour tirer un avantage compétitif du patrimoine naturel et culturel

Ed Jager, Director of Visitor Experiences, Parks Canada

Visitation at Canada's National Parks and National Historic Sites began to decline shortly after the year 2000. The Agency realized that it needed to focus on meeting the expectations of visitors to reverse this trend. And we knew that understanding our visitors was key to understanding their needs. This presentation will illustrate how Parks Canada has taken huge steps forward using the Explorer Quotient to understand visitor types, integrating visitor data collection into its point of sale system and generating detailed visitor information on its parks and sites across the country. This work has been key to the reversal of the previously negative visitation trend over the past five years.  Helping Parks Canada better understand visitors, better meet their needs and encourage them to visit has contributed to Parks Canada locations welcoming more visitors than ever before in 2016-17. The presentation will also highlight the early successes of initiatives to engage Canadians in experiencing their national parks and historic sites in 2017 with free admission.

Mike Robinson, Ph.D., Professor of Cultural Heritage and Director, Ironbridge International Institute for Cultural Heritage, UK

Mike Robinson will discuss how ethnographic research remains fundamental in understanding the ways in which tourists engage with various aspects of cultural heritage under two observable and non-mutually exclusive conditions. First, at a time when the very concept of cultural heritage is being re-evaluated and re-semanticised, and second, when the consumption of heritage is increasingly a trans-cultural encounter. He will draw upon recent work and projects relating to the ways in which World Heritage Sites attempt to communicate to their audiences, how ethnographic work is changing attitudes to museum curation/interpretation, and how ethnographies are revealing ‘new’ heritages within super-diverse communities.

Jeff Dalley, Ph.D., Technical Advisor,  New Zealand Department of Conservation
 

New Zealand’s tourism sector relies heavily on the iconic landscapes of New Zealand’s National Parks to drive international visitation. Within these parks, New Zealand’s Department of Conservation (DOC) provides ‘Great Walks’, a portfolio of flagship hiking products marketed extensively to international visitors. Comprehensive on-going research of ‘Great Walk’ customers has revealed the attribute that they seek above all else is experiencing natural soundscapes and tranquility. However, rapid growth in demand for mechanized access into these same National Parks - especially the use of aircraft and powerboats - has the potential to compromise the quality of natural soundscapes and ground-based visitors’ tranquil experiences.

To address this soundscape management challenge, DOC is undertaking ground-breaking research to develop ‘tranquillity mapping’ for National Parks. Unlike existing approaches to soundscape management, DOC’s Tranquillity Mapping Tool uses both subjective and objective parameters to determine the tranquillity ‘rating’ of a place. Tranquillity mapping will enable DOC to manage the allocation of soundscapes across time and space to deliver desired levels of tranquility in Park settings. It will also enable DOC to add to the competitive advantage of New Zealand’s National Parks by allowing promises to be made to visitors about the quality and location of tranquil experiences.

Moderators
avatar for Donna Larsen

Donna Larsen

Partner, DataPath Systems
Donna Larsen has worked in travel and tourism research and strategic planning for over 30 years. During that time, she has consulted with major hotel chains, airlines, destinations, and government organizations. Donna’s primary focus is on research methodology, sampling, and data... Read More →

Speakers
avatar for Ed Jager

Ed Jager

Director of Visitor Experience, Parks Canada
Ed Jager is the Director of Visitor Experience for Parks Canada.  He holds a Masters in International Affairs from Carleton University and a B.A. in Economics and Anthropology from the University of Alberta.  Ed has almost 20 years experience in park management and the tourism sector... Read More →
avatar for Mike Robinson, Ph.D.

Mike Robinson, Ph.D.

Director, Ironbridge International Institute for Cultural Heritage
Mike Robinson, Ph.D., is the Director of the Ironbridge International Institute for Cultural Heritage, a major inter-disciplinary research and graduate institute. He is a long-standing member of the UNESCO/UNITWIN Network on Tourism, Culture, and Development. Dr. Robinson has served... Read More →
avatar for Jeff Dalley, Ph.D.

Jeff Dalley, Ph.D.

Technical Advisor, New Zealand Department of Conservation
Jeff Dalley, Ph.D., is a tourism practitioner and researcher. He has been involved in the hospitality and tourism sectors for over 30 years in a variety of roles in both business and academia. Jeff has established and operated a diverse range of tourism businesses, including restaurants... Read More →


Thursday June 22, 2017 10:15 - 11:30
De Tourny

11:45

12:45

#NoMoreBoringSurveys: When and How to Gamify Your Research | #PlusDeSondagesEnnuyants : quand et comment rendre votre recherche plus ludique


Need to better understand your customers, employees, or stakeholders?

A Custom Panel offers an ongoing survey environment with regular access to your panelists for quick screenings, deep dives, longitudinal surveys or ad-hoc qualitative sessions such as co-creation or online chats. As experts in this field, IPSOS employs several techniques to ensure respondent engagement and better insights. One of their favorite techniques is gamifying research activities and other panel communications.

Join Pricilla Fisk as she shares interesting Custom Panel case studies where gamification and other engagement techniques resulted in strategy-driving results.  


----------

Vous aimeriez mieux comprendre vos clients, employés ou parties prenantes ?

Un panel sur mesure offre l’accès continu et régulier aux participants, que ce soit pour un aperçu rapide ou plus approfondi, une étude longitudinale ou des sessions qualitatives ad-hoc telles que la co-création ou des clavardages en ligne.  Avec une vaste expertise dans le domaine, IPSOS a recours à plusieurs techniques pour favoriser l’engagement des répondants ainsi qu’une analyse fine. Parmi ces techniques, les activités de recherche ludiques et autres panels de communication figurent comme des favoris.

Joignez-vous à Pricilla Fisk alors qu’elle partagera des cas de figure où la ludification et d’autres techniques d’engagement des répondants ont permis d’obtenir des résultats dignes d’orienter la stratégie d’organisations de prestige.


Speakers
avatar for Priscilla Fisk

Priscilla Fisk

Senior Vice President, Ipsos Interactive Services
Priscilla Fisk is the Senior Vice President of Ipsos Custom Panels, the Ipsos business unit dedicated to the creation and management of proprietary client panels and the associated research activities. She began her career in IT working as a Business Systems Consultant and Database... Read More →

Sponsors
avatar for STR

STR

www.str.com


Thursday June 22, 2017 12:45 - 13:15
Saint-Louis/Kent

13:15

ttra Talk: Sho't Left Campaign | Discussion TTRA: La campagne Sho't Left


Sho't Left, is one of the marketing campaign strategy of South Africa’s domestic tourism initiative. "Sho’t Left” is derived from everyday South African “taxi lingo”. A commuter wanting a ride to a destination close by will say “Sho’t left, driva” – meaning, I want to jump off just around the corner. Now In its fifth phase, the Sho't Left campaign is aimed at the youth market, married couples and independent workers and stretches to target visitors from neighboring countries Botswana and Mozambique to explore South Africa' adventure, entertainment, and nightlife.

With this, the paper examines the integration of social media marketing communications and brand strategy from the perspective of the destination marketing organization. The format and objectives of the Sho't Left campaign, as well as the factors that affect the effectiveness of tourism marketing communications, were also examined.

Qualitative case study methodology generated an understanding of the approach to DMOs’ marketing. Data was collected through purposive qualitative method and interview with DMO managers allows exploration of how online marketing strategies with the practice of social media used in destination branding processes and content analysis to analyze audience engagement to social media platforms.


Speakers
avatar for Adetola Elizabeth Oyewo

Adetola Elizabeth Oyewo

Consultant and Research Assistant, Brainstorm Trade and Travel Consult
Adetola Elizabeth Oyewo is a Consultant and Research Assistant for Brainstorm Trade and Travel Consult in South Africa. Her role involves enhancement of the tourist experience and data collection and analysis on tourism in South Africa. Adetola is involved in marketing South Africa... Read More →


Thursday June 22, 2017 13:15 - 13:30
Saint-Louis/Kent

13:30

How Technology Continues to Improve Insights and Drive Travelers Down the Path to Purchase | Comment la technologie continue d’améliorer la compréhension des affaires et guide les voyageurs sur le chemin de l’achat


Canadian and US online travel shoppers are now consuming billions of minutes each year engaging in travel content. This presentation explores how The Hawai’i Tourism Authority (HTA) and global online giant Expedia have used a collaborative approach to taking marketing technology to the next level.

In what was widely considered to be a ground-breaking campaign, Discover Your Aloha, Hawai’i, and Expedia used facial recognition software to guide consumers further down the path to purchase.

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Les consommateurs qui achètent leurs produits de voyage en ligne aux Canada et aux États-Unis consacrent désormais des milliards de minutes chaque année à la consultation de contenu touristique numérique. Cette présentation explore comment Hawai’i Tourism Authority (HTA) et Expedia ont eu recours à une approche collaborative pour projeter la technologie marketing à un niveau supérieur.

Avec leur campagne avant-gardiste «Discover Your Aloha», HTA et Expedia ont eu recours à la reconnaissance faciale pour guider leurs clients sur le chemin de l’achat.


Moderators
avatar for Daniel Nāho‘opi‘i

Daniel Nāho‘opi‘i

Executive Vice President, SMS Research & Marketing Services, Inc.
Daniel Nāho‘opi‘i brings two decades of extensive experience in marketing research and evaluation to his responsibilities for the Hawai‘i Tourism Authority. He oversees the production, organization, and interpretation of data related to Hawai‘i’s visitor industry, and he... Read More →

Speakers
avatar for Damon Fairchild

Damon Fairchild

Senior Account Executive, Expedia Media Solutions
Damon Fairchild is a senior account executive for Expedia Media Solutions, where he is responsible for creating digital marketing partnerships and campaigns in Hawaii. Over the past six years at Expedia, he has worked closely with a diverse group of Hawaii partners, including tour... Read More →

Sponsors
avatar for ADARA (DIAMOND)

ADARA (DIAMOND)

www.adara.com


Thursday June 22, 2017 13:30 - 14:00
Saint-Louis/Kent

14:00

14:30

Academic Best Paper / Oral Presentation Discussion | Discussion sur la meilleure communication académique / présentation orale
Three papers have been nominated for the Best Paper Award.  These papers will be presented and evaluated during this session.

"Virtual Reality and Implications for Destination Marketing." 
Tom Griffin, Ryerson University; Juleigh Giberson, Ryerson University; Seung Hwan (Mark) Lee, Ryerson University; Daniel Guttentag, Ryerson University; Maria Kandaurova, Ryerson University; Ksenia Sergueeva, Ryerson University; Frédéric Dimanche, Ryerson University

"Categorization of Destinations and Formation of Mental Destination Representations:  A Parallel Biclustering Analysis."
Fumiko Kano Glückstad, Copenhagen Business School; Florian Kock, Copenhagen Business School; Alexander Josiassen, Copenhagen Business School; Albert Assaf, University of Massachusetts-Amherst

"Destination Value System Taxonomy for Smarter Tourism Management."
Jason Stienmetz, University of Surrey   


Three awards will be presented at the end of the session:

Best Paper Award
Sponsored by Sage Publications

Best Illustrated Paper Award 
Sponsored by Insignia Research

Charles R. Goeldner Article of Excellence Award
Sponsored by the University of Florida

Moderators
avatar for Jonathon Day, Ph.D.

Jonathon Day, Ph.D.

Associate Professor, Purdue University

Speakers
avatar for Juleigh Giberson

Juleigh Giberson

Undergraduate Student studying Hospitality and Tourism Management, Ryerson University
Juleigh Giberson is a fourth-year undergraduate student at Ryerson University studying Hospitality and Tourism Management. She has been a Research Assistant at the Hospitality and Tourism Institute at Ryerson for the past year. In addition to the abstract being presented at this conference... Read More →
avatar for Florian Kock

Florian Kock

Ph.D. Candidate, Copenhagen Business School
Florian Kock is a Ph.D. candidate at the Copenhagen Business School and the Royal Melbourne Institute of Technology. His research interests include destination marketing and tourist behavior; international and intercultural marketing and consumer behavior; the role of emotions in... Read More →
avatar for Fumiko Kano Glückstad, Ph.D.

Fumiko Kano Glückstad, Ph.D.

Associate Professor, Copenhagen Business School
Fumiko Kano Glückstad, Ph.D., is an Associate Professor at Copenhagen Business School. She holds a Ph.D. specialized in cross-cultural communication and cognition. Fumiko has been working closely with researchers in the field of machine learning and artificial intelligence for the... Read More →
avatar for Jason Stienmetz, Ph.D.

Jason Stienmetz, Ph.D.

Lecturer at the School of Hospitality and Tourism Management, University of Surrey
Jason Stienmetz, Ph.D., is a Lecturer at the University of Surrey School of Hospitality and Tourism Management, where he teaches courses in tourism management, digital marketing, technology, and data analytics. His research interests include measuring, modeling, and managing tourism... Read More →
avatar for Tom Griffin, Ph.D.

Tom Griffin, Ph.D.

Assistant Professor, Ryerson University
avatar for Frederic Dimanche, Ph.D.

Frederic Dimanche, Ph.D.

Director, Ted Rogers School of Hospitality and Tourism Management, Ryerson University

Sponsors
avatar for Insignia Marketing Research

Insignia Marketing Research

www.insigniaresearch.com
avatar for SAGE Publications

SAGE Publications

us.sagepub.com/en-us/nam/home
avatar for University of Florida

University of Florida

efti.hhp.ufl.edu


Thursday June 22, 2017 14:30 - 15:45
Saint-Louis

14:30

Tourism Funding in the Spotlight | Le financement de tourisme sous les projecteurs


As we all know, tourism funding has been front page news in North America, more specifically the US since late last year and the role of the DMO researcher has been taken places where it hasn't been in recent memory or ever.

In this interactive session, we will share insights on what’s happening, what is working and what else there is left to do.  The aim will be to share learnings in a frank and honest way – so honest that we will be invoking the ‘Chatham House Rule’. The aim will be to equip DMOs and those who support them with practical outcomes to support their wider organization.


Moderators
avatar for Carolyn Childs

Carolyn Childs

CEO, MyTravelResearch.com
Carolyn Childs founded MyTravelResearch.com with Bronwyn White to help travel organizations achieve their goals by making insight accessible and usable. Her career spans 30 years and over 35 countries, on every inhabited continent, and includes time with Travel Research Centre, IATA... Read More →

Speakers
avatar for Vicki Allen

Vicki Allen

Senior Manager, Visit Florida
Vicki Allen is head of Research at VISIT FLORIDA, the state’s official tourism marketing corporation, which she joined in 1999. As the leader of VISIT FLORIDA Research efforts, she oversees all primary and secondary research on visitors to the state of Florida and is a featured... Read More →
avatar for Carolyn Childs

Carolyn Childs

CEO, MyTravelResearch.com
Carolyn Childs founded MyTravelResearch.com with Bronwyn White to help travel organizations achieve their goals by making insight accessible and usable. Her career spans 30 years and over 35 countries, on every inhabited continent, and includes time with Travel Research Centre, IATA... Read More →
avatar for Nate Gieryn

Nate Gieryn

Tourism Research Manager, Texas Tourism
Nate Gieryn is the Tourism Research Manager for the Texas Office of the Governor, Economic Development and Tourism division and has been serving as part of that agency since 2005. Nate directs the Texas Tourism research program, which reports the latest Texas travel trends, travel... Read More →
avatar for James F. Petrick, Ph.D.

James F. Petrick, Ph.D.

Professor, Research Fellow & Graduate Program Chair, Department of Recreation, Park and Tourism Sciences, Texas A&M University
James (Jim) Petrick, Ph.D., is a Full Professor, Research Fellow, and the Chair of Graduate Studies in the Department of Recreation, Park, and Tourism Sciences at Texas A&M University. His research has been concentrated on understanding tourists’ purchase behaviors, to assist in... Read More →


Thursday June 22, 2017 14:30 - 15:45
Palais

16:00

Researching on the Impact of Global Social, Political, and Economic Trends on Travel Behaviors | La recherche sur l’influence des tendances sociales, politiques et économiques affectant le comportement des voyageurs

Global economic, consumer, social and politic trends are external forces that massively impact the way people travel. TCI Research will share views and methodologies about how conventional survey-based and Big Data research opportunities can help understand and measure the influence of global trends on tourism destinations and business.

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Les tendances économiques, sociale, politiques et de consommation exercent des forces importantes sur la manière dont les touristes voyagent à l’échelle globale. M. Henry-Biabaud partagera la vision et les méthodes de recherche de TCI Research portant sur les sondages et les données massives. Il présentera comment celles-ci peuvent aider les destinations et les entreprises touristiques à comprendre et mesurer l’influence de ces tendances globales.

 

Speakers
avatar for Olivier Henry-Biabaud

Olivier Henry-Biabaud

Founder & CEO, TCI Research
Olivier Henry-Biabaud founded TCI Research in 2010. He has 20 years’ experience in market research at global companies, including TNS and Ipsos. As a specialist in the visitor experience, he has been in charge of large-scale research programs measuring destination competitiveness... Read More →


Thursday June 22, 2017 16:00 - 16:30
Saint-Louis/Kent

16:30

Facts Matter | L'importance des faits


David Goldstein, President & CEO of Destination Canada relies heavily on fact-based decision-making as head of the country’s national tourism marketing organization. In his keynote address, Goldstein will discuss how a balance of “poetry” and “plumbing’ is essential for good marketing. Consumers usually see the “poetry” or storytelling aspect of a marketing campaign, but it is the “plumbing” – market research and analytics– that drives strategy and demonstrates return on investment. Find out how Destination Canada is using commercially relevant research to hone its marketing campaigns, gain market share and stimulate further investment for the tourism sector in Canada.

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David Goldstein, président et PDG, Destination Canada, l’organisation responsable du marketing de destination canadien, appuie fortement son processus décisionnel sur des faits, c’est-à-dire des données issues de la recherche. Dans sa conférence, M. Goldstein discutera de l’équilibre à atteindre en marketing entre la «poésie» et la «mécanique». Les consommateurs voient la «poésie» et l’aspect «récit» d’une campagne marketing, mais c’est la «mécanique» - la recherche et l’analyse de marché - qui dirige la stratégie et démontre le retour sur investissement. Découvrez comment Destination Canada utilise la recherche pour affiner ses campagnes marketing, gagner des parts de marché et stimuler les investissements en tourisme au Canada.


Speakers
avatar for David Goldstein

David Goldstein

President & CEO / Président-directeur général, Destination Canada
David Goldstein has had a long and distinguished career in Canada’s tourism and media sectors. He has extensive experience in national leadership and strategic business planning, as well as deep knowledge of communications and stakeholder (government, media, and investors) relations... Read More →


Thursday June 22, 2017 16:30 - 17:00
Saint-Louis/Kent

17:15

18:30

Closing Reception | Réception de clôture
Sponsors
avatar for IPSOS

IPSOS

www.ipsos.ca
Ipsos is the world’s thought leader in consumer insights.  More so than ever before, DMOs need research partners with reach in all markets. With offices in over 80 countries and significant tourism experience, Ipsos is a partner of choice to some of the world’s leading DMOs... Read More →


Thursday June 22, 2017 18:30 - 19:15
Grande Place (Foyer Area)

19:30

Closing Dinner and Awards | Souper de clôture et remise des prix

Three awards will be presented during the awards ceremony:

Distinguished Researcher Award
Sponsored by ttra

Chapter of the Year Award
Sponsored by ttra

Lifetime Achievement Award
Sponsored by ttra

Thursday June 22, 2017 19:30 - 21:00
Palais

21:00

 
Friday, June 23
 

08:30

(Optional) STR "Certification in Hotel Industry Analytics (CHIA) for Tourism" Workshop (additional $$) | (Optionnel) Atelier "Certification in Hotel Industry Analytics (CHIA) for Tourism" STR (supplémentaire $$)

We are pleased to announce a “Certification in Hotel Industry Analytics for Tourism” (CHIA-T) Workshop to be held immediately following the TTRA Annual International Conference in Quebec City. The session will be held Friday, June 23rd, from 8:30 am to 5:00 pm.

Additional Fees Apply.

Certification in Hotel Industry Analytics (CHIA) for Tourism - The Certification in Hotel Industry Analytics for Tourism is a new focused version of the CHIA, with special emphasis placed on how tourism organizations are using hotel related data. We’ll discuss why hotel industry analytics are important to tourism organizations, several types of analysis and studies that include hotel data and how different data and reports from STR and others are used to make strategic decisions. The session is open to both academics and industry professionals. Attendees can receive the certification themselves after the workshop by taking an online exam after the conference. Recipients receive a certificate and are able to use the designation on their business cards and resumes.

The CHIA Workshop
 - 
During the session, we will review the CHIA content, which includes:
  • Hotel Industry Analytical Foundations
  • Hotel Math Fundamentals, the metrics used by the Hotel Industry
  • Hotel Industry Performance Reports (STAR, Trend, Pipeline, HOST)
  • Tourism Analytics, research, and data for Tourism Organizations

A detailed outline is available.  The session also prepares instructors to be able to present the CHIA-T training to students in tourism management programs.  A comprehensive training package is available including PowerPoints, application exercises, supporting materials, quizzes and practice exams.  It is easy to personalize the training related to a specific area of the world or for the specific needs of a school, company or organization.

For more information, and for details on how to register, visit www.ttra.com/events/str-chia-workshop/.


Sponsors
avatar for STR

STR

www.str.com


Friday June 23, 2017 08:30 - 17:00
Courville/Montmorency