The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
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Friday, June 23 • 08:30 - 17:00
(Optional) STR "Certification in Hotel Industry Analytics (CHIA) for Tourism" Workshop (additional $$) | (Optionnel) Atelier "Certification in Hotel Industry Analytics (CHIA) for Tourism" STR (supplémentaire $$)

We are pleased to announce a “Certification in Hotel Industry Analytics for Tourism” (CHIA-T) Workshop to be held immediately following the TTRA Annual International Conference in Quebec City. The session will be held Friday, June 23rd, from 8:30 am to 5:00 pm.

Additional Fees Apply.

Certification in Hotel Industry Analytics (CHIA) for Tourism - The Certification in Hotel Industry Analytics for Tourism is a new focused version of the CHIA, with special emphasis placed on how tourism organizations are using hotel related data. We’ll discuss why hotel industry analytics are important to tourism organizations, several types of analysis and studies that include hotel data and how different data and reports from STR and others are used to make strategic decisions. The session is open to both academics and industry professionals. Attendees can receive the certification themselves after the workshop by taking an online exam after the conference. Recipients receive a certificate and are able to use the designation on their business cards and resumes.

The CHIA Workshop
During the session, we will review the CHIA content, which includes:
  • Hotel Industry Analytical Foundations
  • Hotel Math Fundamentals, the metrics used by the Hotel Industry
  • Hotel Industry Performance Reports (STAR, Trend, Pipeline, HOST)
  • Tourism Analytics, research, and data for Tourism Organizations

A detailed outline is available.  The session also prepares instructors to be able to present the CHIA-T training to students in tourism management programs.  A comprehensive training package is available including PowerPoints, application exercises, supporting materials, quizzes and practice exams.  It is easy to personalize the training related to a specific area of the world or for the specific needs of a school, company or organization.

For more information, and for details on how to register, visit www.ttra.com/events/str-chia-workshop/.

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Friday June 23, 2017 08:30 - 17:00 EDT