The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
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Wednesday, June 21 • 11:30 - 11:45
ttra Talk: The Value of Print – Insights, Analysis, and Research on the Role and Relevance of Print Publications and Advertising in 2017 and Beyond | Discussion TTRA: La valeur de l'imprimé – Perspectives, analyse et recherche sur le rôle et la pertinence

In this impactful, information-packed session, Chris Adams brings clarity to the debate on the role and relevance of print. Chris summarizes the latest trends and insights on the use of print in travel from leading research organizations plus analysis from a wide range of DMOs on their investment in print visitor guides – past, current, and future. With critical insights and takeaways, Chris helps answer the question: what is the relevance, impact, and future of Print Visitor Guides in the tourism industry of 2017 & beyond?

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Chris Adams

Head of Research & Insights, GM South Pacific, Miles
Chris Adams has worldwide experience in tourism, new technology, and new media. He is the Head of Research and Insights at Miles, a marketing agency focused 100% on travel and tourism, with over 90 city, state, and national tourism clients in North America, Asia, and the South Pacific... Read More →

Wednesday June 21, 2017 11:30 - 11:45 EDT