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The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
Thursday, June 22 • 16:00 - 16:30
Researching on the Impact of Global Social, Political, and Economic Trends on Travel Behaviors | La recherche sur l’influence des tendances sociales, politiques et économiques affectant le comportement des voyageurs

Global economic, consumer, social and politic trends are external forces that massively impact the way people travel. TCI Research will share views and methodologies about how conventional survey-based and Big Data research opportunities can help understand and measure the influence of global trends on tourism destinations and business.

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Les tendances économiques, sociale, politiques et de consommation exercent des forces importantes sur la manière dont les touristes voyagent à l’échelle globale. M. Henry-Biabaud partagera la vision et les méthodes de recherche de TCI Research portant sur les sondages et les données massives. Il présentera comment celles-ci peuvent aider les destinations et les entreprises touristiques à comprendre et mesurer l’influence de ces tendances globales.

 

Speakers
avatar for Olivier Henry-Biabaud

Olivier Henry-Biabaud

Founder & CEO, TCI Research
Olivier Henry-Biabaud founded TCI Research in 2010. He has 20 years’ experience in market research at global companies, including TNS and Ipsos. As a specialist in the visitor experience, he has been in charge of large-scale research programs measuring destination competitiveness... Read More →


Thursday June 22, 2017 16:00 - 16:30
Saint-Louis/Kent