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The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
Thursday, June 22 • 14:30 - 15:45
Tourism Funding in the Spotlight | Le financement de tourisme sous les projecteurs


As we all know, tourism funding has been front page news in North America, more specifically the US since late last year and the role of the DMO researcher has been taken places where it hasn't been in recent memory or ever.

In this interactive session, we will share insights on what’s happening, what is working and what else there is left to do.  The aim will be to share learnings in a frank and honest way – so honest that we will be invoking the ‘Chatham House Rule’. The aim will be to equip DMOs and those who support them with practical outcomes to support their wider organization.


Moderators
avatar for Carolyn Childs

Carolyn Childs

CEO, MyTravelResearch.com
Carolyn Childs founded MyTravelResearch.com with Bronwyn White to help travel organizations achieve their goals by making insight accessible and usable. Her career spans 30 years and over 35 countries, on every inhabited continent, and includes time with Travel Research Centre, IATA... Read More →

Speakers
avatar for Vicki Allen

Vicki Allen

Senior Manager, Visit Florida
Vicki Allen is head of Research at VISIT FLORIDA, the state’s official tourism marketing corporation, which she joined in 1999. As the leader of VISIT FLORIDA Research efforts, she oversees all primary and secondary research on visitors to the state of Florida and is a featured... Read More →
avatar for Carolyn Childs

Carolyn Childs

CEO, MyTravelResearch.com
Carolyn Childs founded MyTravelResearch.com with Bronwyn White to help travel organizations achieve their goals by making insight accessible and usable. Her career spans 30 years and over 35 countries, on every inhabited continent, and includes time with Travel Research Centre, IATA... Read More →
avatar for Nate Gieryn

Nate Gieryn

Tourism Research Manager, Texas Tourism
Nate Gieryn is the Tourism Research Manager for the Texas Office of the Governor, Economic Development and Tourism division and has been serving as part of that agency since 2005. Nate directs the Texas Tourism research program, which reports the latest Texas travel trends, travel... Read More →
avatar for James F. Petrick, Ph.D.

James F. Petrick, Ph.D.

Professor, Research Fellow & Graduate Program Chair, Department of Recreation, Park and Tourism Sciences, Texas A&M University
James (Jim) Petrick, Ph.D., is a Full Professor, Research Fellow, and the Chair of Graduate Studies in the Department of Recreation, Park, and Tourism Sciences at Texas A&M University. His research has been concentrated on understanding tourists’ purchase behaviors, to assist in... Read More →


Thursday June 22, 2017 14:30 - 15:45
Palais