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The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
Thursday, June 22 • 13:30 - 14:00
How Technology Continues to Improve Insights and Drive Travelers Down the Path to Purchase | Comment la technologie continue d’améliorer la compréhension des affaires et guide les voyageurs sur le chemin de l’achat


Canadian and US online travel shoppers are now consuming billions of minutes each year engaging in travel content. This presentation explores how The Hawai’i Tourism Authority (HTA) and global online giant Expedia have used a collaborative approach to taking marketing technology to the next level.

In what was widely considered to be a ground-breaking campaign, Discover Your Aloha, Hawai’i, and Expedia used facial recognition software to guide consumers further down the path to purchase.

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Les consommateurs qui achètent leurs produits de voyage en ligne aux Canada et aux États-Unis consacrent désormais des milliards de minutes chaque année à la consultation de contenu touristique numérique. Cette présentation explore comment Hawai’i Tourism Authority (HTA) et Expedia ont eu recours à une approche collaborative pour projeter la technologie marketing à un niveau supérieur.

Avec leur campagne avant-gardiste «Discover Your Aloha», HTA et Expedia ont eu recours à la reconnaissance faciale pour guider leurs clients sur le chemin de l’achat.


Moderators
avatar for Daniel Nāho‘opi‘i

Daniel Nāho‘opi‘i

Executive Vice President, SMS Research & Marketing Services, Inc.
Daniel Nāho‘opi‘i brings two decades of extensive experience in marketing research and evaluation to his responsibilities for the Hawai‘i Tourism Authority. He oversees the production, organization, and interpretation of data related to Hawai‘i’s visitor industry, and he... Read More →

Speakers
avatar for Damon Fairchild

Damon Fairchild

Senior Account Executive, Expedia Media Solutions
Damon Fairchild is a senior account executive for Expedia Media Solutions, where he is responsible for creating digital marketing partnerships and campaigns in Hawaii. Over the past six years at Expedia, he has worked closely with a diverse group of Hawaii partners, including tour... Read More →

Sponsors
avatar for ADARA (DIAMOND)

ADARA (DIAMOND)

www.adara.com


Thursday June 22, 2017 13:30 - 14:00
Saint-Louis/Kent