The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
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Thursday, June 22 • 12:45 - 13:15
#NoMoreBoringSurveys: When and How to Gamify Your Research | #PlusDeSondagesEnnuyants : quand et comment rendre votre recherche plus ludique

Need to better understand your customers, employees, or stakeholders?

A Custom Panel offers an ongoing survey environment with regular access to your panelists for quick screenings, deep dives, longitudinal surveys or ad-hoc qualitative sessions such as co-creation or online chats. As experts in this field, IPSOS employs several techniques to ensure respondent engagement and better insights. One of their favorite techniques is gamifying research activities and other panel communications.

Join Pricilla Fisk as she shares interesting Custom Panel case studies where gamification and other engagement techniques resulted in strategy-driving results.  


Vous aimeriez mieux comprendre vos clients, employés ou parties prenantes ?

Un panel sur mesure offre l’accès continu et régulier aux participants, que ce soit pour un aperçu rapide ou plus approfondi, une étude longitudinale ou des sessions qualitatives ad-hoc telles que la co-création ou des clavardages en ligne.  Avec une vaste expertise dans le domaine, IPSOS a recours à plusieurs techniques pour favoriser l’engagement des répondants ainsi qu’une analyse fine. Parmi ces techniques, les activités de recherche ludiques et autres panels de communication figurent comme des favoris.

Joignez-vous à Pricilla Fisk alors qu’elle partagera des cas de figure où la ludification et d’autres techniques d’engagement des répondants ont permis d’obtenir des résultats dignes d’orienter la stratégie d’organisations de prestige.

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Priscilla Fisk

Senior Vice President, Ipsos Interactive Services
Priscilla Fisk is the Senior Vice President of Ipsos Custom Panels, the Ipsos business unit dedicated to the creation and management of proprietary client panels and the associated research activities. She began her career in IT working as a Business Systems Consultant and Database... Read More →

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Thursday June 22, 2017 12:45 - 13:15 EDT