The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
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Thursday, June 22 • 09:00 - 09:30
Too Big for Big Data: How We Can Answer Travel & Tourism's Toughest Questions | Trop plein de données massives: comment répondre aux questions en suspend de l’industrie touristiques

We've got more data than we ever dreamed possible...so why are answers so hard to come by? Jon Bromstein, Analytical Lead at Google Canada, will discuss the need to re-examine the way we ask questions as he walks through the truths, myths, and endless possibilities of the information Google generates and analyzes every day. 

Nous avons désormais accès à plus de données que nous en avions rêvé… alors pourquoi est-ce si difficile de les faire parler ? Jon Bromstein, expert en analyse de données chez Google Canada, discutera de l’impératif de revoir notre manière de questionner les données. Il déboulonnera les mythes et exposera les possibilités infinies à exploiter à partir des données que Google génère.

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Jon Bromstein

Analytical Lead, Google
Following a 6-year career in credit analytics and product management at Capital One Canada, Jon Bromstein joined Google as the Analytical Lead for Travel in early 2013. Today he oversees analytics across Travel and Tourism, along with the Canadian public sector. Jon is passionate... Read More →

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Province of Québec


Thursday June 22, 2017 09:00 - 09:30 EDT