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The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
Thursday, June 22 • 10:15 - 11:30
Academic Stream III - New Insights on Consumer Behavior | Branche académique III - Nouvelles perspectives sur le comportement des consommateurs

"The Role of Environmental Attitudes in Trip Spending for Motor Racing Event Attendees: Initial Findings and Future Directions." 
Jarrett Bachman, Fairleigh Dickinson University

"Social Return and Intent to Visit Cuba:  Developing and Testing the Social Return Scale." 
B. Bynum Boley, University of Georgia; Evan Jordan, Arizona State University; Carol Kline, Appalachian State University; Whitney Knollenberg, North Carolina State University

"Silent Travelers: Barriers to Providing eWOM."
Rebecca Gunn, Oral Roberts University

Moderators
avatar for Evan J. Jordan, Ph.D.

Evan J. Jordan, Ph.D.

Assistant Professor in the School of Community Resources and Development, Arizona State University
Evan Jordan, Ph.D., is an assistant professor in the School of Community Resources and Development at Arizona State University. He received his Ph.D. in Sustainable Tourism and Protected Area Management from Michigan State University. Evan’s research focuses on tourism policy... Read More →

Speakers
avatar for Whitney Knollenberg, Ph.D.

Whitney Knollenberg, Ph.D.

Assistant Professor, Department of Parks, Recreation, and Tourism Management, North Carolina State University
Whitney Knollenberg's, Ph.D., research focuses on the role of leadership in the forces that shape tourism development, including planning, power, policy, and partnerships. Recently she has examined political leaders in tourism and tourism advocates and their efforts to gain political... Read More →
avatar for Jarrett R. Bachman, Ph.D.

Jarrett R. Bachman, Ph.D.

Assistant Professor of Hospitality & Tourism Management, Fairleigh Dickinson University, Vancouver, Canada
Jarrett Bachman, Ph.D., is an Assistant Professor of Hospitality and Tourism Management at the Vancouver, Canada campus of Fairleigh Dickinson University. Dr. Bachman is also the Program Coordinator of the Hospitality and Tourism Management program at the Vancouver campus. Dr. Bachman... Read More →
avatar for B. Bynum Boley, Ph.D.

B. Bynum Boley, Ph.D.

Assistant Professor of Natural Resources Recreation and Tourism, University of Georgia
B. Bynum Boley, Ph.D., is an Assistant Professor of Natural Resources Recreation and Tourism within the Warnell School of Forestry and Natural Resources at the University of Georgia. His research focuses on sustainable tourism development and how the unique natural and cultural resources... Read More →
avatar for Rebecca Gunn, Ph.D.

Rebecca Gunn, Ph.D.

Associate Professor of Marketing, Oral Roberts University
Rebecca Gunn, Ph.D., is an Associate Professor of Marketing at Oral Roberts University in Tulsa, Oklahoma. Her three passions include travel, communication, and marketing. In her scholarly research, Rebecca focuses on blending these three areas together by studying travel behavior... Read More →


Thursday June 22, 2017 10:15 - 11:30
Courville/Montmorency