The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
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Wednesday, June 21 • 15:30 - 16:45
Academic Stream III - New Insights on Consumer Behavior | Branche académique III - Nouvelles perspectives sur le comportement des consommateurs

"Does the Listener Matter? How a Listener Affects the Storyteller's Memory of a Tourism Experience." 

Vincent Tung, Hong Kong Polytechnic University; Catherine Cheung, Hong Kong Polytechnic University; Rob Law, Hong Kong Polytechnic University

"Does One Size Fit All? Using the Same Memorable Tourist Experience (MTE) Scale to Measure MTEs Across Divergent Major Tourist Attractions." 
Berendien Lubbe, University of Pretoria; Felicite Fairer-Wessels, University of Pretoria; Anneli Douglas, University of Pretoria; Elizabeth Ann du Preez, University of Pretoria

"Mapping the Competitive Position of Atlantic Canadian Provinces as Travel Destinations: Based on American Residents' Perceptions of Destination Attributes."
DongKoo Yun, Centre for Tourism Research; Melissa James MacEachern, University of Prince Edward Island

avatar for Ashley Schroeder, Ph.D.

Ashley Schroeder, Ph.D.

Assistant Professor, University of Hawaii at Manoa, Managing Director, Tourism Crisis Management Initiative
Ashley Schroeder, Ph.D., is an Assistant Professor in the School of Travel Industry Management at the University of Hawaii at Manoa, as well as the Managing Director of the Tourism Crisis Management Initiative at the University of Florida. Her research focuses on proactive tourism... Read More →

avatar for Berendien A. Lubbe

Berendien A. Lubbe

Head of the Division: Tourism Management in the Faculty of Economic and Management Sciences, University of Pretoria
Berendien Lubbe is currently Head of the Division of Tourism Management in the Faculty of Economic and Management Sciences at the University of Pretoria. Her current research in the tourism field covers topics such as tourism competitiveness, the role of air transport in tourism... Read More →
avatar for DongKoo Yun, Ph.D.

DongKoo Yun, Ph.D.

Research Director, Centre for Tourism Research in Prince Edward Island, Canada
Dongkoo Yun, Ph.D., is Research Director at the Centre for Tourism Research in Prince Edward Island, Canada. At the research center, he has been successfully working and collaborating with government, industry, and other communities. Dr. Yun is dedicated to academic accuracy and... Read More →
avatar for Vincent Tung, Ph.D.

Vincent Tung, Ph.D.

Assistant Professor, Hong Kong Polytechnic University

Wednesday June 21, 2017 15:30 - 16:45 EDT