The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
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Wednesday, June 21 • 11:45 - 12:30
Skift and Skift Research, A New Age in Travel Business Intelligence | Skift et Skift Research, nouvel âge dans l'intelligence de marché en tourisme

SKIFT is on a mission to transform their knowledge services from a “nice-to-have” to a “must-have” for savvy travel executives and marketers.  Luke Bukjarski, Founding Director & Head of Research, will share recent research from Skift's Digital Destinations Survey, information on the new methodologies and datasets available to destination marketers, how SKIFT maps the traveler journey (beyond the funnel), what's next in travel tech from perspective of platforms and the big online brands, and loyalty strategies for destinations and repeat visitation in travel.

SKIFT s’est donné pour mission de faire de leurs services de recherche un incontournable pour les cadres avisés du domaine du tourisme et du marketing. Luke Bujarski, Fondateur, directeur et chef de la recherche de Skift, partagera une étude récente de Skift sur les sondages numériques de destination. Les sujets abordés sont : comment Skift cartographie le périple des voyageurs, que réserve la technologie du voyage du futur en ce qui concerne les plateformes et les grandes marques en lignes, et les stratégies de fidélisations et les visites répétées pour les destinations.

avatar for Luke Bujarski

Luke Bujarski

Founding Director & Head of Skift Research, Skift.com
Luke Bujarski is the founding director of research at Skift, a global travel industry intelligence platform. He is an accomplished researcher and analyst specializing in the evolution and convergence of travel and technology. In previous roles, Luke led a successful pan-European team... Read More →

avatar for LA Tourism

LA Tourism


Wednesday June 21, 2017 11:45 - 12:30