The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
Back To Schedule
Wednesday, June 21 • 09:00 - 10:00
When Behavioral Science Turns the Classical Marketing Model on its Head | Quand la science comportementale chamboule le modèle marketing classique

To better understand, measure, and predict consumer behavior, the world's biggest, most successful brands are turning to the behavioral sciences and non-conscious measurement tools. This presentation will discuss how to apply the behavioral and neurosciences to better understand and predict customers' behavior, and how embracing behavioral principles can help grow a business. System1 Group presents one of the most powerful behavioral science tools on the market. The presentation will also highlight insights from leaders who have adopted non-conscious measurement tools and behavioral marketing principles with transformative effects on their businesses.

Afin de comprendre, mesurer et prédire le comportement des consommateurs, les plus grandes marques se tournent vers les sciences du comportement et les outils de mesure non conscients. Cette présentation exposera comment appliquer les sciences comportementales et les neurosciences dans le but de mieux comprendre et prédire le comportement des consommateurs. Embrasser ces principes peut aider à faire croitre les affaires. System1 Group présente l’un des outils behavioraux les plus puissants sur le marché. La présentation mettra aussi en vedette les idées de leaders qui ont adopté les outils de mesure non conscients et les principes du marketing behavioral. Ils vous partageront les effets transformatifs sur leurs entreprises.  

avatar for Alex Batchelor

Alex Batchelor

COO, System1 Group
Alex Batchelor, Chief Operating Officer at System1 Group, joined the company in 2010 and enjoys helping it continue its rapid growth. He began his career with seven years at Unilever, after which he served as Planning Director at Saatchi & Saatchi, followed by Managing Director at... Read More →

avatar for Longwoods International (DIAMOND)

Longwoods International (DIAMOND)


Wednesday June 21, 2017 09:00 - 10:00 EDT