The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
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Tuesday, June 20 • 13:00 - 16:00
Storytelling Research to Inspire Action | Recherche par le récit pour inspirer l'action

As researchers, we love stats, data, and facts.  They are the bread and butter of what we do best and are the cornerstone of evidence-based decision making.  But too often, we get caught up in providing the data, the charts, the graphs, the sources, the important details on the data, the caveats, and the methodologies that our audience becomes overloaded and tunes out. This can happen as often with CEOs as with researcher colleagues.

There is so much information available, that one of the core skills of the modern researcher is to communicate your analysis and findings in a way that engages your audience, helps them understand why your research is important, and guides them to make decisions – whether that is a government policy, a marketing strategy, an investment decision, or even to continue reading your research.

Storytelling offers clues on how to keep your audience engaged and tuned-in.  This workshop will review techniques to use stories as structure and hero in your presentations; stories that will be remembered and inspire action.

avatar for Michel Dubreuil

Michel Dubreuil

Manager, Research, Destination Canada
Michel Dubreuil is the Manager of the Consumer and Market Intelligence Unit at Destination Canada. In this role, he oversees the administration of the tourism statistics program with Statistics Canada and, with his team of analysts, the management of market research initiatives and... Read More →
avatar for Dmitry Shkolnik

Dmitry Shkolnik

Data Scientist, Destination Canada
Dmitry Shkolnik works as data scientist with Destination Canada, Canada’s national tourism marketing organization. His work focuses on research and development efforts to advance understanding of tourist behavior and activity in support of Canada’s tourism industry.
avatar for Chantz Strong

Chantz Strong

Executive Director, Destination Canada
Chantz Strong is currently the Executive Director of Consumer and Market Intelligence at Destination Canada. In this role, he seeks to use research to understand the strategic and operational issues at the intersection of tourism, marketing, and technology. His current professional... Read More →

avatar for Destination Canada

Destination Canada


Tuesday June 20, 2017 13:00 - 16:00 EDT