As researchers, we love stats, data, and facts. They are the bread and butter of what we do best and are the cornerstone of evidence-based decision making. But too often, we get caught up in providing the data, the charts, the graphs, the sources, the important details on the data, the caveats, and the methodologies that our audience becomes overloaded and tunes out. This can happen as often with CEOs as with researcher colleagues.
There is so much information available, that one of the core skills of the modern researcher is to communicate your analysis and findings in a way that engages your audience, helps them understand why your research is important, and guides them to make decisions – whether that is a government policy, a marketing strategy, an investment decision, or even to continue reading your research.
Storytelling offers clues on how to keep your audience engaged and tuned-in. This workshop will review techniques to use stories as structure and hero in your presentations; stories that will be remembered and inspire action.
