The ttra Annual International Conference is the premier event in which the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism and hospitality industries comes together to network and share best practices. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.
Back To Schedule
Tuesday, June 20 • 13:00 - 16:00
Social Listening: How To Do It and How To Use It | Veille sociale: comment faire et comment l'utiliser

Note: this session will be offered in 2 parts - Part I will cover text analysis and Part II will cover network analysis with social media data.

The workshops will explain to participants how to study online communities and social networks and apply some of the new tools and methods for analyzing and visualizing social media data developed by the Social Media Lab. Participants will learn how social media is changing the ways in which people communicate and disseminate information and how these changes impact the social, economic and political structures of modern society. The broad aim is to provide researchers with the skills needed to help decision makers with additional knowledge into the behaviors and relationships of online network members by extracting actionable insights from large social media datasets. One such tool is Netlytic, a cloud-based text and social networks analyzer that can automatically summarize large volumes of text and discover social networks from conversations on social media sites such as Twitter, Youtube, blogs, online forums and chats. Participants are encouraged to bring their laptops to follow the workshop instructions.


Philip Mai

Manager of Academic Communications, Ryerson University
Philip Mai, M.A., J.D., is the Manager of Academic Communications, a member of the Office of Communications, Government, and Community Engagement, a member of the Office of the Provost, and Vice President Academic at Ryerson University in Toronto. He is also the Director of Business... Read More →
avatar for Anatoliy Gruzd, Ph.D.

Anatoliy Gruzd, Ph.D.

Director of the Social Media Lab, Ryerson University, Canada Research Chair in Social Media Data Stewardship
Anatoliy Gruzd, Ph.D., is the Canada Research Chair in Social Media Data Stewardship and the Director of the Social Media Lab at Ryerson University. His research initiatives explore how the advent of social media and the growing availability of user-generated big data are changing... Read More →

avatar for Ryerson University

Ryerson University


Tuesday June 20, 2017 13:00 - 16:00 EDT